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Social Media Manager
Welsh Rugby Union (WRU)
Governing body for the national sport of Wales. Leading Welsh rugby to the forefront of the global game in performance and reputation. Developing grass-roots rugby, increasing participation, supporting clubs and bringing communities together.
Job Posted- 21 Oct 2026
Status- Permanent
Location- Wales
Closing date- 29 Oct 2026
The Welsh Rugby Union is seeking a Social Media Manager for a fast-paced and varied role planning, delivering and evaluating social media activity across its full portfolio of accounts, including the Wales senior men’s and women’s channels and Principality Stadium.
The Role
Use audience insight and platform-specific content to capture, engage and grow audiences, tell compelling stories from across Welsh rugby, support ticketing and commercial objectives, and raise the global profile of Welsh rugby and Principality Stadium.
Key Responsibilities
- Develop and manage an insight-led social media strategy that supports the WRU Group’s strategic and commercial objectives
- Plan, create, publish and evaluate engaging content across the WRU’s channels
- Manage day-to-day operations, including scheduling, community engagement and live coverage
- Use data and analytics to assess performance and improve content
- Raise the global profile of Welsh professional players across the men’s and women’s game
- Promote Welsh culture, language and values through social output
- Support ticketing campaigns to drive demand for senior international fixtures at Principality Stadium
- Support Super Rygbi Cymru and professional clubs in Wales to grow awareness and attendances
About You
- Strong creative social content production skills, including mobile-first capture and editing
- Proven experience of developing, delivering and evaluating social media strategies and content plans
- Excellent knowledge of major platforms, trends and audience behaviours
- Strong understanding of social media analytics and reporting tools
- Excellent knowledge of rugby and strong editorial judgement
- Ability to communicate through the medium of Welsh is highly desirable
Key Details
- Location: Principality Stadium, Cardiff (hybrid)
- Department: Content
- Closing date: 29 October 2026
How to Apply
Apply online through the Welsh Rugby Union recruitment site.