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Hospitality Sales Coordinator
Welsh Rugby Union (WRU)
Governing body for the national sport of Wales. Leading Welsh rugby to the forefront of the global game in performance and reputation. Developing grass-roots rugby, increasing participation, supporting clubs and bringing communities together.
Job Posted- 15 Oct 2026
Status- Contract - Fixed Term
Location- Wales
Closing date- 18 Oct 2026
The Hospitality Sales Coordinator plays a key support and coordination role within the Hospitality Sales team, managing the processing and fulfilment of hospitality packages from the moment they have been sold by the team through to event day.
The role coordinates catering and hospitality requirements for clients attending WRU international home games and third-party events such as concerts and other sporting events at the Principality Stadium.
You will be working closely with internal teams and suppliers to ensure a high-quality guest experience. In addition to hospitality coordination support, you will also be involved in direct selling activities especially during periods of peak demands.
The Person
· Previous experience in hospitality sales, event management, or customer service within a large-scale venue or stadium environment would be beneficial.
- Previous experience in administration, telephone handling, invoicing.
- Strong customer service skills and ability to manage client relationships.
- Ability to support sales initiatives and upselling opportunities in a fast paced, customer focused environment.
- Strong communication skills, both verbal and written.
- Excellent IT skills, specifically Microsoft package.
- Ability to manage multiple tasks and meet deadlines.
· Ability to work independently and as part of a team.
· Ability to communicate and work through the medium of Welsh is desirable.
The Role
Hospitality Sales and Catering Coordination:
· Serve as the event day lead for specified events to liaise between Hospitality Sales and the Stadium Food and Beverage Partner with regards to catering requirements across the stadium for main bowl events.
· Working with the Finance team on fulfilment of invoicing to clients for hospitality packages that have been sold by the Hospitality Sales team.
· Working with external suppliers and catering partners on the theming, look and feel of an event.
· Overseeing external supplier coordination for all audio-visual requirements.
· Outbound direct sales activities to support the Hospitality sales team members during periods of peak demand.
· Supporting the team as required to drive additional spend of wines and additional food items in advance of event day and on event days.
Hospitality Client Management:
· Supporting Hospitality Sales team to deliver an excellent standard of hospitality to long term and event by event clients.
· Respond to and manage feedback from hospitality clients.
· Lead on the distribution of hospitality room passes via the PSE VIP Tickets App.
· Be the key point of contact in certain hospitality spaces on event day, ensuring client expectations and requirements are met.
· Any other duties that support the broader Commercial sales team as required.
WRU Requirements
The WRU require that individuals are proficient in IT skills, specifically Microsoft packages. Excellent written and verbal communications are essential, along with the ability to build strong relationships with internal and external stakeholders.
Ability to communicate through the medium of Welsh and a Valid UK Driver's License is desirable.
The Perks
As a permanent member of the WRU Group, you will have access to our full range of employee benefits, including:
- Salary Sacrifice Pension (5% employee contribution, matched by WRU)
- Life assurance scheme
- WRU Group Ticket Allocation (in line with ticketing policy)
- One additional paid day off (birthday leave)
- Employee assistance programme
- Team Tactics – hybrid working arrangements
- Free stadium parking and gym
- WRU Group store and tour discounts
- WRU Group partnership offers
- Eye Care Voucher Scheme
- Cycle to Work Scheme
Our Values
The WRU Group are committed to developing a culture whereby all employees are equally valued and respected. Our aims, together with our vision and mission, are underpinned by our core values and beliefs which embrace: Integrity, Excellence, Success, Courage, Family & Humour.
Inclusion At The WRU
The WRU Group are committed to building diverse, high-performing and engaged teams across Welsh Rugby. We are ambitious about providing a people first culture where everyone can belong, be heard and respected. We are happy to talk to you about our Crys I Bawb EDI Strategy (2024-2029) and you can also read more about our commitment in our Equality, Diversity and Inclusion Policy.
How to Apply
Please click “Apply Now” to begin your application.