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Group Ticketing Manager
Welsh Rugby Union (WRU)
Governing body for the national sport of Wales. Leading Welsh rugby to the forefront of the global game in performance and reputation. Developing grass-roots rugby, increasing participation, supporting clubs and bringing communities together.
Job Posted- 11 Dec 2025
Status- Full Time
Location- Wales
Closing date- 16 Dec 2025
The role will lead on WRU ticket and customer relationship management for closed groups including debenture, premium supporter and club ticketing programmes. This role will create and execute associated growth and activation strategies within these close groups.
The Person
Knowledge, Skills and Experience
- Solid experience in a management role working in ticketing/ events industry
- Knowledge of Ticketmaster sport XR system and Salesforce is desired
- Project management experience and examples of delivering integrated campaigns with clear evidence of delivery within tight timescales
- Ability to manage multiple deadlines and to work as part of a team
- Excellent written and verbal communication skills are essential
- Strong interpersonal and relationship management
- Knowledge and understanding of regulatory compliance
- Proven track record of showing an innovative approach to task management
- Excellent IT skills, specifically Microsoft packages, ticketing and CRM systems
- Strong analytical skills
- Ability to communicate and work through the medium of Welsh is desirable
The Role
Key Responsibilities, Tasks and Activities
- Manage proactive and reactive engagement comms for closed groups (Debentures, Clubs, Premium Supporters)
- Identify alignment opportunities to grow and enhance the supporter match day experience for closed groups
- Execute the delivery of future new Debenture series
- Create and deliver growth strategies for closed group ticket sales.
- Create and activate Debenture engagement plans to ensure a superior supporter experience throughout the customer journey
- Act as the communications link between ticketing and marketing departments
- Represent the Ticketing team on matters relating to club ticket entitlements and allocations
- Line management for Group Ticketing Executive and Affiliate ticketing Officer.
- Carry out any appropriate additional tasks or duties as requested by line management
- Carry out duties in support of the WRU Group Strategic Mission, Purpose and Values
Key Relationships
- Ticketing Operations Manager
- Event Ticketing Manager
- Customer Services Manager
- WRU commercial and marketing department leads
- WRU commercial ticketing partners and agencies
- WRU Data & Digital Team
WRU Requirements
The WRU require that individuals are proficient in IT skills, specifically Microsoft packages. Excellent written and verbal communications are essential, along with the ability to build strong relationships with internal and external stakeholders.
Ability to communicate through the medium of Welsh and a Valid UK Driver's License is desirable.
The Perks
As a permanent member of the WRU Group, you will have access to our full range of employee benefits, including:
- Salary Sacrifice Pension (5% employee contribution, matched by WRU)
- Life assurance scheme
- WRU Group Ticket Allocation
- Employee assistance programme
- Team Tactics – hybrid working arrangements
- Free stadium parking and gym
- WRU Group store and tour discounts
- WRU Group partnership offers
- Eye Care Voucher Scheme
- Cycle to Work Scheme
How to Apply
Please click “Apply Now” to begin your application.