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WSL - Marketing & Content Coordinator
The FA
The Football Association is the governing body of association football in England and the Crown Dependencies of Jersey, Guernsey and the Isle of Man.
Job Posted- 28 Oct 2025
Status- Full Time
Location- England
Closing date- 3 Nov 2025
Women's Super League Football has an exciting opportunity for a Marketing & Content Coordinator to join an incredible organisation.
The Marketing & Content Coordinator will divide their time across key projects in the marketing and content teams, and report to the Marketing Manager. This is an exciting role that will enable the Coordinator to be involved in a full calendar of events in the football season, where no two months are the same.
We are looking for someone early in their career who is highly organised, process-driven and has a good eye for detail, with strong stakeholder management skills, a passion for women's football/sport and is committed to helping drive the game forward. Some knowledge of marketing and content functions is desirable, but we are looking for someone eager to learn on the job.
What will you be doing?
- Support the development and implementation of brand campaigns at key season moments such as Fixture Launch, Season launch, Men's International Breaks, Trophy celebrations, and more to drive growth across attendances, brand awareness and digital engagement.
- Supporting round-by-round and final activations for the Subway Women's League Cup, including ticketing plans, working with the final host club and finalist clubs and delivering best-in-class fan experience.
- Building and managing positive relationships with clubs across both leagues, including supporting and organising workshops and working groups throughout the season.
- Management of digital assets across the content ecosystem. You will oversee content uploads to our systems and ensure they are distributed across our players, clubs and partners.
- Work alongside the Content and Digital team to ensure the website is up to date with the latest match photography & highlights each week.
- Liaising with clubs ahead of each match week to ensure that they have the right stream links and photography links to help promote every fixture.
- Support the content team to arrange production crews, content creators and building call sheets when shoots happen.
- Work collaboratively with our internal working group and suppliers on pre-season player access days across the summer, delivered to all clubs.
- Administration support for the marketing and content team and Chief Marketing Officer, including raising purchase orders, scheduling meetings, meeting notes and administrative support for our Chief Marketing Officer.
- Execute additional tasks as required to meet Women's Super League Football's changing priorities.
- Comply with all company policies and procedures to ensure the highest standards of health, safety, and well-being can be maintained.
What are we looking for?
Essential for the role:
- A passion for sport and understanding of football, ideally women's football.
- Knowledge of sports culture and fan behaviour to understand the ultimate fan experience.
- Educated to degree level and/or 1-2 years of relevant practical experience.
- Strong project management and organisation skills with experience delivering multiple tasks to deadline with different internal teams.
- Strong communication skills, building rapport with and managing requests from multiple stakeholders.
- Previous involvement in campaign activations, partnerships, or content production.
- Previous experience in budget tracking.
- Experience across Microsoft Office platforms, including Excel, and online management tools such as Google Drive.
- Strong problem-solving skills.
- Attention to detail and proactivity.
- Ability to create and write reports.
Beneficial to have:
- Understanding of social media platforms and trends.
- Familiarity with multi-platform content ecosystems (paid, earned, owned media).
- Experience working on sporting events, content days or media days.
- Experience assisting the management of a small production team.
- Comfortable bringing ideas to the table.
- Ability to create presentations and present to a wide range of key stakeholders.
Living the values through our behaviours:
- FOR THE LOVE OF THE WOMEN'S GAME - Every decision we make drives the growth, quality, and impact of women's football for future generations.
- GREATNESS NEVER SETTLES - We have the relentless drive to keep the women's game, growing, and reaching for more. We have the courage to push boundaries, innovate boldly and continuously rewrite the playbook.
- FIND A WAY TO WIN, TOGETHER - We move as one – lifting each other up and having each other's backs. Together, we unite players, clubs, fans, and communities to achieve greatness.
- CHAMPION THE FEMALE ATHLETE, ON AND OFF THE PITCH - We celebrate and support female athletes, empowering them to shine in their football careers and beyond.
- PUT FANS IN THE FRONT ROW - Fans are the VIPs at the heart of our game. We must thrill, inspire, and connect with them to build lifelong loyalty.
Please note that the Women's Super League Football office is based in Farringdon in Central London. To find out more details about the organisation, please click here to be directed to the Women's Super League Football website.
How to Apply
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