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Senior Sales Manager
The FA
The Football Association is the governing body of association football in England and the Crown Dependencies of Jersey, Guernsey and the Isle of Man.
Job Posted- 28 Aug 2025
Status- Full Time
Location- England
Closing date- 8 Sep 2025
The Senior Sales Manager will be part of The FA partnership sales team that are the driving force behind the commercial development of elite and grassroots football. You will be responsible for building and selling progressive Women's Game partnerships that drive commercial growth and inspire positive change.
What will you be doing?
- Development of the women's game 3-year commercial partnerships strategy
- Commercialising competitions and assets across the women's game including but not limited to:
- The Lionesses
- Adobe Women's FA Cup, Women's National League
- Affiliated club football
- Talent pathways
- Youth development programmes including Wildcats and Squad
- Manage the creation, development and alignment of new women's game programmes with all relevant FA departments. This could include the development of a women's healthcare programme or specific product development
- Collaborate on initiatives that grow audience engagement, fanbase, and community impact through commercial activation
- Development of new women's game research and creative materials to drive the value and sale of Women's Game programmes
- Lead all women's commercial programmes within The FA Commercial team and when appropriate, work will WSL to optimise growth of the Women's Game
- Working with our sales agency partner to coordinate approaches
- Capability to build a strong business category sales narrative and create bespoke presentations targeting specific categories and brands
- Own the entire sales process from generating leads to execution of the contract
- Create purpose-based propositions for specific business categories to support sales of women's football programmes
- Liaison and management with multiple internal stakeholders to create programmes and align commercial needs across the organisation
- Support the Partnership Management team with renewals as required
- A good understanding of consumer and media research
- Attend and contribute at events and functions to source new leads and opportunities
- Based at Wembley Stadium with signifcant UK travel
- Executes additional tasks as required to meet the FA's changing priorities.
- Comply with all company policies and procedures to ensure that the highest standards of health, safety, and well-being can be maintained.
- As part of the FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.
What are we looking for?
Essential for the role:
- Extensive experience and a proven track record in sales
- Experience of working in a complex stakeholder environment
- A creative and intelligent approach to monetise our assets presenting new and compelling marketing ideas
- Strong presentation skills and the proven ability to sell to C-Suite level clients
- Able to build and sell partnerships not sponsorships
- An engaging, open, team player
Beneficial to have:
- Experience of, or a keen interest, in sport and the business of sport is welcomed
- Strong academic background
What's in it for you?
We are committed to ensuring everyone can flourish in their roles, to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George's Park in Staffordshire which is an exceptional setting to develop and inspire high-performing England teams and leaders.
We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:
- Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season, encouraging you to connect and learn with your colleagues and look after your mental health and well-being.
- Free, nutritious lunches at Wembley Stadium and St. George's Park.
- Free private medical cover.
- A contributory pension scheme.
- An additional 'Thank You' days leave, volunteering days as well as 25 days annual leave (based on a full-time, permanent contract.)
- A hybrid working model which offers greater flexibility.
How to Apply
Please click “Apply Now” to begin your application.