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Marketing & Communications Manager
The FA
The Football Association is the governing body of association football in England and the Crown Dependencies of Jersey, Guernsey and the Isle of Man.
Job Posted- 2 Sep 2025
Status- Full Time
Location- England
Closing date- 14 Sep 2025
The FA are excited to be searching for a Marketing & Communications Manager (Women's National League) who will lead the development and delivery of the FA Women's National League's marketing and communication activity, aligned to the FA WNL strategy, to significantly increase the impact and reach of the league.
What will you be doing?
- Establish a clear season-long marketing and communications activation plan that aligns to key FA campaigns and strategic priority areas for the women's and girls' game.
- Build the reputation of the WNL brand through accurate communication and high quality output across all channels.
- Deliver a communications plan which scopes opportunities to raise the profile of the WNL and its member clubs and promotes the FA WNL's strategic objectives outlined in Where Our Game Grows
- Manage the relationship between the FA WNL and key external stakeholders such as agencies and suppliers
- Provide support and training to clubs on how to boost their own profile within their communities and use this to drive financial sustainability.
- Play a key role in the delivery of FA WNL events across the season, including Cup Finals and the FA WNL Awards
- Maintain and enhance the FA WNL Archive to celebrate the unique values and rich history of the WNL
- Act as brand guardian and ensure correct and consistent implementation of the WNL brand across internal and external executions and touchpoints.
- Collaborate with the Marketing, Communications and Corporate Affairs (MCC) division to ensure the FA WNL is integrated into wider FA campaigns
- Take ownership of live issues and direct media enquiries about the FA WNL, working closely with the FA's Media Relations team and the Women's and Girls' Game Communications team
- Executes additional tasks as required to meet the FA's changing priorities.
- Comply with all company policies and procedures to ensure that the highest standards of health, safety, and well-being can be maintained.
- As part of the FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.
What are we looking for?
Essential for the role:
- Excellent knowledge of women's football.
- Strong communicator with the ability to build relationships with stakeholders and across The FA.
- Excellent writing skills and the ability to write to a deadline.
- Ability to write marketing plans to support KPIs and can deliver to a high standard.
- An understanding of diversity and inclusion, with a passion for equality and representing the game of football for all.
- Takes a logical and creative approach to problem-solving.
- Excellent communicator with a positive, collaborative and flexible style.
- Strong project management skills, with experience in managing multiple internal and external stakeholders.
- Experience working under pressure in a fast-paced environment, delivering work to deadlines and honouring commitments.
- Insight led in decision-making.
- Excellent written English and proofreading skills, with a strong eye for detail.
- Ability to champion brand guidelines and be a point of contact across their areas of work.
Beneficial to have:
- Experience of working in women's football
- Experience working at/with or managing a range of agencies and vendors.
- Experience dealing with media, ideally within sport.
- Familiarity with multi-channel marketing and platforms, including digital, email, social media, OOH, and content marketing.
- Understanding of social media and new media platforms.
- Experience in event delivery.
What's in it for you?
We are committed to ensuring everyone can flourish in their roles, to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George's Park in Staffordshire which is an exceptional setting to develop and inspire high-performing England teams and leaders.
We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:
- Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season, encouraging you to connect and learn with your colleagues and look after your mental health and well-being.
- Free, nutritious lunches at Wembley Stadium and St. George's Park.
- Free private medical cover.
- A contributory pension scheme.
- An additional 'Thank You' days leave, volunteering days as well as 25 days annual leave (based on a full-time, permanent contract.)
- A hybrid working model which offers greater flexibility.
How to Apply
Please click “Apply Now” to begin your application.