Home → Jobs
CRM & Digital Manager
The FA
The Football Association is the governing body of association football in England and the Crown Dependencies of Jersey, Guernsey and the Isle of Man.
Job Posted- 15 Oct 2025
Status- Full Time
Location- England
Closing date- 28 Oct 2025
We're looking for a talented CRM & Digital Manager to play a key role in shaping the digital fan experience at Wembley Stadium. This is a unique opportunity to lead CRM strategy and execution across our new stadium app and digital platforms - driving fan engagement, personalisation, and loyalty through data-led campaigns.
You'll be at the heart of our digital transformation, helping us connect with millions of guests each year.
What You'll Be Doing:
- Creation and delivery of a CRM strategy focused on achieving strategic operational and commercial objectives
- Define a structure in which to measure and track the success of all CRM campaigns regularly and provide insights and recommendations on a regular basis
- Design, create, and deploy automated, multi-channel guest journeys tailored to different fan and hospitality profiles.
- Enhance the event-day experience through bespoke content, real-time updates, and seamless delivery of essential event information ("know before you go").
- Define and deliver campaigns to drive app downloads, user registrations, retention, and engagement, aligning with wider commercial goals (e.g. F&B, ticketing).
- Use behavioural data and analytics to inform UX improvements, app functionality, and content strategy – delivering clear insights on usage, downloads, and retention.
- Manage and optimise the app's presence in stores (iOS/Android), including regular updates and App Store Optimisation (ASO) strategies.
- Line manage the CRM & Digital Executive, supporting their growth and development.
- Collaborate cross-functionally with product developers, designers, and internal stakeholders to achieve key business objectives.
- Ensure all app content and data usage is fully GDPR compliant and adheres to relevant digital and data regulations.
We're looking for an experienced digital professional with the following:
- Proven experience managing or launching a mobile app platform – ideally in high-volume environments such as sport, hospitality, or ticketing.
- Strong understanding of iOS and Android app development processes, plus mobile UX best practices.
- Experience working with enterprise-level CMS platforms (ideally Sitecore) and Email Service Providers (ESPs).
- Confidence in using performance data and dashboards, with a strong ability to make data-driven, insight-led decisions.
- Excellent communication skills, with the ability to manage both internal and external stakeholders and foster cross-functional collaboration.
Desirable Qualifications:
- Familiarity with fan engagement platforms or digital loyalty programmes.
- Knowledge of App Store Optimisation (ASO) best practices.
The Interview Process:
- Initial Video Interview with the hiring manager.
- Final Stage: Onsite interview at Wembley Stadium.
What's in it for you?
We are committed to ensuring everyone can flourish in their roles, to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George's Park in Staffordshire which is an exceptional setting to develop and inspire high-performing England teams and leaders.
We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:
- Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season, encouraging you to connect and learn with your colleagues and look after your mental health and well-being.
- Free, nutritious lunches at Wembley Stadium and St. George's Park.
- Free private medical cover.
- A contributory pension scheme.
- An additional 'Thank You' days leave, volunteering days as well as 25 days annual leave (based on a full-time, permanent contract.)
- A hybrid working model which offers greater flexibility.
How to Apply
Please click “Apply Now” to begin your application.