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CRM & Digital Executive
The FA
The Football Association is the governing body of association football in England and the Crown Dependencies of Jersey, Guernsey and the Isle of Man.
Job Posted- 15 Oct 2025
Status- Full Time
Location- England
Closing date- 28 Oct 2025
As our new CRM & Digital Executive, you will be responsible for supporting the delivery of engaging and timely communications to Wembley Stadium guests and hospitality members.
Your primary focus will be the execution of multi-channel communications, managing content across digital platforms, and supporting the launch of the new Wembley Stadium app. This is a key role created to support Wembley Stadium's digital evolution.
Key Accountabilities
You will be the core executor of our digital guest experience, focusing on precision and timely delivery across platforms:
- Support the launch of a new Wembley Stadium mobile app and manage multi-channel event communications to guests and hospitality members, alongside general content management across digital platforms.
- Build, test, and deploy marketing campaigns to support guest and member journeys.
- Report on key metrics such as open rates, click-through rates, and engagement to improve communications effectiveness.
- Support data segmentation, targeting, and personalisation within CRM and ESP platforms to optimise performance.
- Ensure all communications are accurate, timely, and aligned with the stadium's tone of voice and brand standards. Maintain consistent messaging across platforms to deliver a cohesive fan and member experience.
- Collaborate with Events, Customer Engagement, and Hospitality teams to ensure communications align with wider operational plans.
- Provide ad-hoc support for Wembley Stadium social channels on event days, which requires working weekends and evenings where necessary.
- Comply with all company policies and procedures and execute additional tasks as required in order to meet FA Group changing priorities.
Essential Experience & Skills
We are looking for a detail-oriented and digitally confident professional with the following core skills and knowledge:
- Experience using an Email Service Provider (ESP) to create and deploy marketing or operational communications.
- Familiarity with content management systems (CMS) to update website pages.
- Strong attention to detail with ability to manage multiple communications to varied audiences.
- Strong written communication skills, with a clear understanding of tone, accuracy, and brand voice.
- Confident working with data, contact lists, and performance reporting.
- Comfortable working in a fast-paced environment, particularly around matchdays and live events.
Desirable Qualifications
- Experience working in sport, hospitality, live events, or ticketing environments.
- Experience sending mobile app push notifications.
- Understanding of CRM principles and customer journey mapping.
- Experience with marketing automation, segmentation, and personalisation tools.
- Familiarity with Sitecore CMS or similar platforms.
What's in it for you?
We are committed to ensuring everyone can flourish in their roles, to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George's Park in Staffordshire which is an exceptional setting to develop and inspire high-performing England teams and leaders.
We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:
- Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season, encouraging you to connect and learn with your colleagues and look after your mental health and well-being.
- Free, nutritious lunches at Wembley Stadium and St. George's Park.
- Free private medical cover.
- A contributory pension scheme.
- An additional 'Thank You' days leave, volunteering days as well as 25 days annual leave (based on a full-time, permanent contract.)
- A hybrid working model which offers greater flexibility.
How to Apply
Please click “Apply Now” to begin your application.