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SUN DAY RED - Senior Financial Analyst, E-Commerce
Taylormade
TaylorMade Golf Company is an American sports equipment manufacturing company based in Carlsbad, California, United States.
Job Posted- 21 May 2026
Status- Full Time
Location- North America
Closing date- 4 Jun 2026
As a Senior Financial Analyst, E-Commerce, you will serve as a trusted finance business partner to assigned business unit leaders, proactively identifying risks, opportunities, and actionable insights that influence strategic decisions at Sun Day Red. You will play a key role in monthly forecasting and annual budgets for SDR's E-Commerce business.
While at SDR you will have the opportunity to develop your skill set, think strategically about complex challenges and drive success for a fast-paced, high-growth business. The individual will be essential in financial analysis, modeling and evaluation across departments to keep the business on track to meet its financial goals. This is a perfect opportunity for an individual who is detail-oriented, technically capable and efficiently delivers a quality work product in a rapidly growing and dynamic environment. This role will report into the Senior Manager, Finance.
Essential Functions and Key Responsibilities:
- Develop and present financial analyses, scenario models, and variance insights to business unit leaders, connecting the numbers to operational drivers and recommending specific actions — while partnering with Finance leadership on higher-level strategic recommendations.
- Build effective working relationships with cross-functional stakeholders at the manager and director level, proactively surfacing trends, risks, and opportunities through regular business reviews rather than waiting for ad hoc requests.
- Analyze and maintain the monthly E-Commerce model to capture the rapidly growing and changing E-Commerce business.
- Build and maintain driver-based models that decompose Net Sales into traffic, conversion rate, AOV, units per transaction, and return rate, and tie marketing spend to ROAS, CAC, and contribution margin after marketing.
- Play a key role in monthly variance analysis for E-Commerce Sales and Margin, reporting findings for Monthly Business Reviews.
- Prepare and present weekly and monthly reporting to the SDR team on DTC sales and margin performance.
- Lead monthly reforecasts for E-Commerce Operating Expenses, working with SDR leadership to deliver accurate forecasts understanding risks and opportunities.
- Work actively with business partners through the month-end close process, conducting accurate and informative variance analysis.
- Contribute analysis and commentary to Monthly Business Reviews for both SDR and TaylorMade executives.
- Participate in ad hoc financial projects and initiatives as required, providing analytical support and guidance to achieve desired outcomes.
- Stay informed about industry trends, regulatory changes, and best practices in financial analysis, incorporating relevant insights into business strategies.
- Utilize reporting tools (Domo, Excel, Business Objects, etc) to create meaningful and actionable reports and visuals of the E-Commerce business.
- Performs other related duties and assignments as required.
Knowledge and Skills Requirements:
- Advanced Excel and PowerPoint skills. History developing Excel reporting and modeling with the ability to summarize findings in effective presentations. Power Query and VBA editing a plus.
- Exhibited fluency in DTC unit economics, including traffic, conversion, AOV, contribution margin, CAC, LTV, retention, and return rate.
- Demonstrated expertise leveraging financial systems to plan and monitor financial performance across a multi-entity organization. Experience with Oracle EBS, PBCS/Hyperion, and Domo a plus.
- Comfort using AI tools (Claude, ChatGPT, Microsoft Copilot, or similar) to support day-to-day work, including drafting analysis and commentary, accelerating model builds, and creating first-draft presentations. Hands-on experience is preferred over general awareness.
- Familiarity with the modern DTC technology stack, including Shopify, Google Analytics, paid media platforms and an enterprise ERP (Oracle EBS, SAP, or similar). Experience with Shopify Plus migrations is a meaningful plus.
- Passion to continuously provide exceptional service to all internal business partners.
- Must be a proactive self-starter with the ability to thrive in a fast-paced environment, prioritizing and handling multiple projects and stakeholders simultaneously.
- Results-oriented with a strong attention to detail.
- Experience in Apparel or CPG a plus but not required.
Education, Work Experience, and Professional Certifications:
- Bachelor's degree in Finance, Accounting, Data Analysis, or a related field.
- A minimum of 4-8 years relevant experience operating in a highly analytical FP&A role (E-Commerce, Apparel, investment banking, private equity, and/or startup preferred).
Work Environment / Physical Requirements:
- Normal office conditions with extensive computer and phone usage.
- This role is based at the Sun Day Red Headquarters in San Clemente, CA, 100% in the office.
- Ability to work extended hours as necessary.
- Able to work efficiently and accurately in an atmosphere of frequent interruption.
- Light physical effort equal to frequent lifting or moving of lightweight materials.
- Occasional travel may be required.
How to Apply
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