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Senior Analyst eCommerce Content
Taylormade
TaylorMade Golf Company is an American sports equipment manufacturing company based in Carlsbad, California, United States.
Job Posted- 12 Apr 2026
Status- Full Time
Location- North America
Closing date- 21 Apr 2026
In this role, you will lead the planning, operations and delivery of digital content for the TaylorMade US eCommerce business, driving cross-functional readiness across all activations, campaigns and product launches. You will own content requirements, stakeholder alignment & orchestrate distribution across channel owners. You are a highly collaborative, strategically minded individual with a customer-first perspective, an exceptional eye for detail, a deep passion for content operations, and the ability to apply innovative thinking to lead projects and priorities from conception through delivery. This leader will serve as a central connector between internal business teams, Digital Commerce stakeholders, and external partners — ensuring every project is delivered with precision, on time, and on-budget.
Essential Functions and Key Responsibilities:
- Lead and oversee all digital content operations across all assigned content initiatives
- Develop and own forward-looking project roadmaps for product launches, campaigns, and key commercial moments
- Proactively track tasks, issues, and risks; communicate progress and escalate blockers with appropriate urgency
- Project manage content requirements for all ecommerce campaigns, ensuring consistency and effectiveness across paid, email, web and mobile app. Execute all brief and JIRA ticket submissions.
- Collaborate with cross-functional teams to prioritize requests, set timelines, and ensure alignment with project objective and business goals
- Manage content tagging strategy to aid in a seamless user journey + accurate reporting
- Collaborate cross-functionally with marketing teams, content, site merchandising, retention and UX teams to align digital content initiatives with brand messaging and promotional campaigns
- Own the digital content calendar, ensuring all cross-functional partners are aligned and accountable to content strategies
- Establish and manage a content review process for all eCommerce stakeholders, leading the QA process to ensure accuracy, consistency, and quality across all campaign launches
- Manage delivery timelines and accuracy for digital content deliverables
- Use analytics and insights to optimize content performance, drive engagement metrics, conversion rates and facilitate data-driven decision making.
- Work collaboratively with optimization team to formulate content A/B testing opportunities across web aimed at enhancing conversion rate optimization and minimizing exit/bounce rates
- Own the intake and translation of US eCommerce roadmap content requirements, ensuring seamless handoff to the technology team
- Deliver content across all touchpoints, site experience (desktop, mobile & app), Email, SMS, social and mobile platforms where applicable
- Performs other related responsibilities as assigned
Knowledge and Skills Requirements:
- Strong ability to build project plans, connect cross functional teams and own end to end delivery of content assets. Excellent organizational, planning and project management experience.
- Strategic thinker with a great attitude and an insatiable appetite for learning
- Must be able to quickly assess issues and react to changing circumstances and new information
- Familiar with standard concepts, practices, and procedures within an agile software life-cycle
- Ability to work in a fast-paced environment, including prioritizing and multi-tasking while paying close attention to detail
- Knowledge of MS Office Tools (Outlook, Word, PowerPoint, Excel)
- Working knowledge of HTML, CSS, JavaScript, XML is an advantage
- Strong English verbal and written communication with the ability to effectively interface with all levels of management.
- Ability to influence effectively and work as a member of a cross functional team.
- Passion for ecommerce and best practices, with a consumer-first perspective.
- Organized and self-motivated team player, able to build strong cross-departmental working relationships, with strong attention to detail and the ability to prioritize objectives, handle time constraints, and manage shifting priorities within a fast-paced environment.
- Expert in establishing new processes within a large organization to improve efficiency and streamline workflows.
- Strong analytical skills. Capable of interpreting data to improve content effectiveness and recommend optimizations.
- Familiarity working with third party vendors and ecommerce tools: Adobe, Smartsheet, Figma, Quantum Metrics, Google Analytics, Salesforce (or similar Analytics and CMS).
Education, Work Experience, and Professional Certifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
- Experience with SaaS platforms and a variety of eCommerce packages and environments
- 6+ years of progressive experience in eCommerce or digital marketing, with demonstrated leadership in content operations
Work Environment / Physical Requirements:
- Normal office conditions with consistent computer usage
- Ability to work extended hours as necessary
- Light physical effort equal to frequent lifting or moving of lightweight materials
How to Apply
Please click “Apply Now” to begin your application.