Program Manager Brand Marketing

Position Summary: Have jurisdiction over all Paid, Earned, Shared and Owned media plans, including strategy, objectives, budgets and tactics.

Essential Functions and Key Responsibilities:

Plan and implement annual brand communication marketing activation and manage budget.
Lead optimized PESO plans for each campaign/initiative for all categories including goal, strategy, budget and tactics.
Develop annual brand communication campaign plans to reach target consumers effectively/ efficiently by developing comprehensive 360-degree local connections plan including ATL and BTL activations.
Establish brand creatives and strong activation of media plan, ensuring activation relevance to brand strategy and identity.
Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
Develop engaging and compelling local contents for integrated marketing communication and brand audience development.
Lead celebrity and influencer strategy, proactively managing and building relationships and activities that will enhance visibility and relevance for brand.
Proactively monitor social media channels to identify and respond to tour-related news and local issues, ensuring timely engagement with consumers and enhancing brand presence.
Localize and translate global social media content to align with local market preferences, while planning and managing a monthly content calendar that integrates region-specific content and campaigns.
Maintain a keen understanding of media landscape and make appropriate recommendations regarding communication strategy surrounding them.

Knowledge and Skills Requirements:

Proven working experience in media planning/buying and media optimization
Ability of designing and executing successful media mix including traditional /New media
Strong Understanding of media landscape and tools for monitoring effectiveness/efficiency
Experience of managing owned media, especially social media
Exceptional writing and presentation skills

Education, Work Experience, and Professional Certifications:

Work Environment / Physical Requirements:

Normal office conditions with extensive computer
Ability to work extended hours as necessary
Able to meet deadlines and work accurately in an atmosphere of frequent interruption
Physical effort equal to frequent lifting or moving of materials

How to Apply

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