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Consumer Data Platform Analyst
Taylormade
TaylorMade Golf Company is an American sports equipment manufacturing company based in Carlsbad, California, United States.
Job Posted- 10 Nov 2026
Status- Full Time
Location- North America
Closing date- 21 Nov 2026
The CDP Program Analyst is a hands-on subject matter expert responsible for translating marketing requirements into scalable, identity-aware audiences within TaylorMade's Customer Data Platform (CDP). This role bridges Marketing, Data, and Engineering to ensure consumer data is accurately ingested, unified, and activated — directly supporting the Global Digital Product organization's vision of knowing every TM golfer the way a great fitter knows a swing, completely and in real time. Working alongside the Digital Product Owner, CDP & Optimization, this role owns the day-to-day data quality, governance, and continuous optimization work that turns the CDP from a data store into a reliable, measurable engine for personalization across TaylorMade's eCommerce, TMDirect, TM App, and MFE touchpoints.
Essential Functions and Key Responsibilities:
- Translate marketing briefs and requirements into technical audience definitions and segmentation logic within CDP
- Design, build, and maintain reusable, identity-aware audiences that support lifecycle marketing and personalization across TaylorMade's digital platforms
- Serve as the in-platform subject matter expert for CDP, including audience creation, traits, events, and destination activation
- Partner with Marketing, Data, and Engineering to align business needs with technical solutions, ensuring every audience use case ties back to a measurable marketing or consumer-experience outcome
- Validate, monitor, and troubleshoot data ingestion pipelines for accuracy and completeness across all source systems feeding the CDP
- Configure and manage identity resolution, merge policies, and profile stitching to maintain one accurate consumer profile per golfer
- Ensure high standards of data quality, integrity, and platform governance across the CDP
- Develop and enforce standard operating procedures and QA processes for audience creation and data onboarding
- Monitor audience performance, data flow, and platform health to identify optimization opportunities and surface them to the Digital Product Owner, CDP & Optimization
- Document audience logic, operational processes, and governance standards so the platform remains auditable and scalable as new data sources and use cases are added
- Support the CDP roadmap's near-term priorities — connecting AI fitting and chat data into the CDP and deepening personalization — with clean, well-governed audience infrastructure
- Perform other related duties and assignments as required
Knowledge and Skills Requirements:
- Proven, hands-on experience with Twilio Segment
- Background managing ETLs, data jobs, and data pipelines
- Demonstrated expertise in audience management and segmentation logic
- Self-sufficient and comfortable working independently with minimal day-to-day direction
- Strong data quality and governance mindset, with attention to detail in identity resolution and profile stitching
- Effective communicator, able to translate between marketing requirements and technical implementation for Data and Engineering partners
- Experience with a company implementing a new Customer Data Platform (CDP) tool from the ground up is a strong plus
- Familiarity with personalization or recommendation use cases in a consumer or eCommerce context
- Experience with Jira and Confluence for documentation and team collaboration
- Exposure to golf, sporting goods, or consumer retail data environments
Education, Work Experience, and Professional Certifications:
- Bachelor's degree in Marketing Analytics, Computer Science, Information Systems, or a related field, or equivalent practical experience
- 3+ years of hands-on experience with a customer data platform, ideally SalesForce CDP
- Experience partnering directly with Marketing and Engineering teams on data-driven initiatives
Work Environment / Physical Requirements:
- Normal office conditions, heavy computer use
- Ability to collaborate across multiple global time zones, with occasional extended hours to support site releases and key milestones
- Occasional travel may be required
- Light physical effort with frequent use of standard office equipment
How to Apply
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