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Fan Growth Lead
Sydney Swans
The Sydney Swans are a professional Australian rules football club based in Sydney, New South Wales. The men's team competes in the Australian Football League (AFL), and the women's team in the AFL Women's (AFLW).
Job Posted- 12 Feb 2026
Status- Full Time
Location- Australia
Closing date- 22 Feb 2026
WHY CHOOSE THE SWANS?
- Admired Australian sporting team
- Inclusive and flexible work environment
- Employee perks and benefits
- Work in a new state-of-the-art facility
Our club was born 151 years ago from hard work, grit and a relentless drive for success. We are rich in history and ambitious about the future. Together we share the journey and celebrate the wins. We are proud to be one of the leading football clubs, both on and off the field, in Australia.
When choosing a career with the Sydney Swans, you will join a team that stands up in the big moments. A team that is respectful, courageous, and curious. You will be part of something bigger.
Flexibility in hours, leave, location and dress translate to an environment where you can be at your best.
We are committed to creating a supportive environment in which people feel connected to our football club and to each other. Therefore, we encourage applications from candidates of all backgrounds.
THE PERKS
- Wellbeing programs to support healthy mind and body including access to gym facilities
- Special offers and discounts through our Corporate Partners
- Professional development support tailored to your goals
- Club memberships to enjoy games with your friends and family
THE OPPORTUNITY
The role sits at the “front door of fandom” supporting the Clubs’ efforts to grow future fans by increasing the club’s visibility, presence and relevance across community, culture and emerging audiences.
This role plays a hands-on part in delivering first interactions with the club - through community activations, events, partnerships, schools, youth and cultural touchpoints - ensuring the Swans show up in ways that feel modern, welcoming and authentic.
It is a delivery-focused role with strong exposure to culture, community and early-stage fan development.
WHAT WE’RE LOOKING FOR
- Tertiary qualifications in marketing, communications, sports management (business) or equivalent
- 5+ years’ experience in community, culture, account management or activation roles
- Strong organisational and project coordination skills
- Advanced Salesforce Marketing Cloud or equivalent
- Confidence in engaging with community organsiations or groups, schools and delivery partners
- Experience in relationship management
- Excellent communication and collaboration skills
- Advanced Office 365
THE RIGHT PERSON WILL
- Be energetic and people orientated
- Be curious, observant and culturally aware of current trends
- Be comfortable working in dynamic, public facing environments
- Have a genuine passion for sport, fans and fandom and community impact
Due to the nature of the industry, the ideal candidate must be flexible in their availability as extended hours and weekend work will be required for this role.
Desirable Criteria
- Sports Management / Business Degree
- Sports Marketing / PR / Communications Degree
How to Apply
Please click “Apply Now” to begin your application.