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Marketing Manager
Saracens
Established in 1876, Saracens are London’s premier rugby club competing in the Gallagher Premiership, the Heineken Champions Cup, Premiership Rugby Cup and the Women’s Tyrrells Premier 15s.
Job Posted- 12 Apr 2026
Status- Full Time
Location- England
Closing date- 22 Apr 2026
This is a rare opportunity to define the voice and drive the commercial growth of one of the world’s most respected rugby clubs, at a pivotal moment following our recent rebrand.
At Saracens, elite performance meets innovation, ambition and deep community roots. As Marketing Manager, you will play a central role in delivering campaigns that directly impact revenue, fan growth and brand engagement across the club.
You’ll lead integrated marketing campaigns across ticketing, hospitality, memberships, fan growth and venue hire - transforming club assets into high-impact commercial outcomes. From player-led storytelling and premium experiences to major event campaigns and partner activations, your work will bring supporters closer to the personalities behind the badge.
You’ll also have unique access to first-team players and coaches, using their stories and influence to create standout campaigns that differentiate Saracens in a competitive sports and entertainment landscape.
Leading a team of three across campaign delivery, content and CRM, you’ll combine strategic thinking with hands-on execution - shaping direction while ensuring excellence in delivery.
Key responsibilities
Campaign strategy and delivery
- Lead the planning and execution of integrated campaigns that drive ticket sales, hospitality revenue and venue enquiries across the season.
- Translate commercial priorities into focused campaign plans aligned to key fixtures, major events and seasonal moments.
- Own end to end delivery across CRM, paid media, digital and content, ensuring campaigns are joined up, timely and performance driven.
- Develop standout campaigns around key club moments, including matchdays, The Showdown and player milestones, using access and storytelling to differentiate.
- Collaborate closely with content and commercial teams to deliver campaigns that land with impact in the lead up to and during matchdays.
- Optimise performance through data and insight, continuously improving conversion, engagement and revenue.
Hospitality & premium experiences
- Own end-to-end marketing for matchday and seasonal hospitality products.
- Drive targeted lead generation for fixtures at StoneX Stadium and major events, including The Showdown at Tottenham Hotspur Stadium.
- Develop premium, experience-led campaigns that showcase exclusivity, access and behind-the-scenes moments.
- Work closely with sales and hospitality teams to maximise conversion and revenue.
Season ticket holder growth & retention
- Support on annual acquisition and renewal campaigns for season ticket programmes.
- Use data-driven targeting and segmentation to optimise conversion, retention and lifetime value of our core fanbase.
- Build campaigns that strengthen belonging, loyalty and long-term supporter engagement.
Venue marketing
- Lead marketing activity to position StoneX Stadium as a leading venue for events, conferences and private hire in North London.
- Develop and deliver campaigns to drive venue hire enquiries and bookings across corporate and private audiences.
- Work closely with events and commercial teams to promote the full venue offer, including non-matchday events.
- Create targeted campaigns showcasing the versatility of the venue, from large scale events to premium experiences.
- Support the promotion of major events and ensure strong attendance and commercial performance.
Performance, insight & optimisation
- Track, analyse and report on campaign performance, ROI and audience engagement.
- Lead regular campaign reviews to identify opportunities and drive continuous improvement.
- Use data and insight to refine strategy and maximise effectiveness.
- Manage agency and supplier relationships where required.
Skills & experience
Essential
- 3+ years’ experience in a Marketing Manager or similar role, including team leadership.
- Proven track record delivering integrated, multi-channel campaigns.
- Strong commercial awareness with the ability to link marketing activity to revenue outcomes.
- Experience working across CRM, paid media, digital and content.
- Confident using analytics tools (e.g. Google Analytics) to drive decisions.
- Strong stakeholder management skills across commercial, sales and cross-functional teams.
- Ability to manage multiple high-profile projects in a fast-paced environment.
Desirable
- Experience in sport, events, hospitality or entertainment.
- Experience with partnership marketing or sponsor activations.
- CRM platform experience (e.g. DotDigital, Salesforce).
- CMS experience (e.g. WordPress).
- Adobe Creative Suite and/or Figma.
- Relevant degree or CIM qualification.
How to Apply
Please click APPLY NOW to begin the application process.