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Head of Marketing
RL Commercial
RL Commercial, established in 2023 as a joint venture by the Rugby Football League (RFL) and Super League Europe (SLE), consolidates all commercial rights across every level of Rugby League.
Job Posted- 2 Nov 2026
Status- Full Time
- Permanent
Location- England
Closing date- 15 Nov 2026
RL Commercial is looking for a Head of Marketing to lead its marketing and ticketing strategy across Super League, the Challenge Cup and England Rugby League.
The Role
Reporting to the Director of Marketing & Communications and leading the Marketing, Creative & Design and Ticketing teams, you will build Rugby League’s brands and audiences, deliver distinctive campaigns, drive ticket sales and attendance at major events, and make sure marketing investment delivers measurable audience and commercial value.
This is a senior leadership role at the heart of the sport’s growth ambitions, combining brand building, audience acquisition, creativity, ticketing and commercial delivery.
Key Responsibilities
- Deliver the marketing strategy across Super League, England Rugby League and the Challenge Cup, and lead the development of each brand
- Grow and diversify the Rugby League audience, with a focus on younger, casual and under-engaged sports fans
- Lead ticketing strategy and the marketing and sales plans for the Super League Grand Final, Magic Weekend, Challenge Cup Final and England fixtures
- Create an integrated Shape of Season and lead the annual marketing calendar and campaign planning
- Set creative direction and standards, working with internal and external creative resource
- Work with Digital & Content, CRM, Commercial and Communications colleagues on integrated audience and commercial growth
- Lead and develop the Marketing, Creative and Ticketing functions, and own the relevant budgets and performance reporting
About You
- Significant senior marketing experience, ideally in sport, entertainment, media or another high-engagement consumer organisation
- A proven track record of building brands and delivering measurable audience and customer growth
- Experience driving ticket sales, attendance, customer acquisition or other commercial outcomes
- Strong expertise in brand strategy, integrated campaigns, paid media and customer marketing
- A strong understanding of CRM, customer segmentation and first-party data
- Experience managing budgets, agencies and specialist partners, and strong stakeholder-management skills
- Willing to travel nationally and internationally as required
Key Details
- Location: Etihad Campus, Manchester (M11 3FF), with flexible and hybrid working
- Contract: Permanent, full time
- Salary: Competitive
- Applications: CV and cover note outlining why you wish to be considered
- Closing date: 15 November 2026
How to Apply
Please click APPLY NOW to begin the application process.