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Marketing & CRM Executive
Penrith Panthers
The Penrith Panthers are an Australian professional rugby league football club based in the Greater Western Sydney suburb of Penrith that competes in the National Rugby League (NRL). The team is based 55 km (34 mi) west of the centre of Sydney, at the foot of the Blue Mountains.
Job Posted- 14 Jul 2026
Status- Full Time
Location- Australia
Closing date- 13 Aug 2026
Be part of a Premiership-winning team
Participating in the premier Rugby League competition worldwide, Penrith Panthers Rugby League Club is on the search for a highly motivated individual to take up the role of Marketing and CRM Executive.
About The Role
Reporting to the Head of Marketing, Digital and Data, this role will drive commercial growth and fan engagement through the Panthers Digital Network, which reaches more than 1.4 million social followers and an extensive opted-in email database. You will be the club’s CRM lead and responsible for building meaningful connections between the club and it’s avid and casual fan base across Australia.
As Marketing & CRM Executive, you will:
- Develop and optimise customer journeys through HubSpot (acquisition, welcome, retention, revenue generation, reactivation).
- Execute campaigns for SMS, EDM and retargeting within HubSpot and the club’s social channels.
- Manage the digital campaign schedule for commercial partners within the partnerships program.
- Monitor fan engagement and commercially focused journeys within HubSpot and the Digital Network.
- Provide campaign analysis and reporting of direct marketing activity.
- Be the designated marketing contact for commercial departments as determined within the marketing team.
- Manage multiple concurrent projects whilst adhering to specific deadlines and;
- Assist with other tasks as and when required of the position.
About You
- 2-3 Years experience in executing marketing campaigns via a CRM (HubSpot, Salesforce etc).
- Tertiary qualifications in marketing or communications.
- Strong understanding of customer data and database marketing.
- The ability to manage campaign calendars and ensuring timely delivery
- Ability to work independently and collaboratively as part of a team and;
- An understanding and interest in sport (advantageous).
- Flexibility with working hours, including weekend work during the NRL season. The successful candidate will be required to work at Panthers home games throughout the season.
As part of the Panthers team, you'll enjoy:
- 40% discount at all Panthers-owned food outlets and free post-mix while on shift
- 20% discount on Panthers merchandise and the pride of being part of a Premiership-winning team
- Enjoy exclusive offers and discounts with a range of accommodation, retail, dining and entertainment providers.
- Reward and recognition programs that celebrate outstanding contributions
- Wellbeing Leave
- Purchased Annual Leave for eligible FT/PT employees to enjoy greater work-life flexibility
- Staff social events and opportunities to connect with your teammates
- Free onsite parking.
How to Apply
Please click APPLY NOW to begin the application process.