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Brand, Creative & Content Manager
NSW Rugby League
The New South Wales Rugby League Ltd (NSWRL) is an Australian rugby league football competition operator in New South Wales and the Australian Capital Territory and is a member of the Australian Rugby League Commission.
Job Posted- 25 Oct 2026
Status- Full Time
Location- Australia
Closing date- 2 Nov 2026
New South Wales Rugby League (NSWRL), the governing body for rugby league in NSW and the ACT and home of the NSW Blues, is looking for a Brand, Creative & Content Manager.
The Role
Reporting to the Head of Commercial & Communications, this hands-on leadership role leads the brand, creative and content direction of the NSW Blues and the wider NSWRL, making sure the organisation presents a compelling, consistent and premium identity across every audience touchpoint.
Key Responsibilities
- Lead and evolve the NSW Blues brand strategy across platforms, campaigns, events, merchandise and partnerships
- Develop an always-on content and storytelling strategy that extends beyond the State of Origin window
- Lead major creative moments and premium content, including team announcements, jersey launches, Origin campaigns and documentaries
- Oversee forward content planning, resource allocation and creative priorities
- Build relationships with players, coaches, clubs, broadcasters and key stakeholders
- Work with the Digital Manager on content strategies informed by audience and channel insight
- Work with the Commercial team to create authentic partner content
About You
- An undergraduate degree in Communications, Media or equivalent
- Experience in creative direction, brand development and content production
- A track record of delivering brand strategies, campaigns and creative concepts across digital and social channels
- Advanced video production skills across short-form, social-first and long-form content
- Experience leading content producers, videographers, designers, agencies and freelancers
- A strong understanding of social media, digital trends and performance insights
Key Details
- Location: Sydney Olympic Park, New South Wales
- Contract: Full time
- Closing date: 2 November 2026
How to Apply
Please click APPLY NOW to begin the application process.