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Nottinghamshire County Cricket Club is one of eighteen first-class county clubs within the domestic cricket structure of England and Wales.
ROLE PROFILE
CONTENT CREATOR / SOCIAL MEDIA SPECIALIST
DEPARTMENT: MARKETING AND COMMUNICATIONS
RESPONSIBLE TO: Head of Communications
SALARY: £25,500 – £27,000 per annum
Key Responsibilities
Video Content Production
- Plan, shoot and edit high-quality video content for Nottinghamshire CCC’s social, digital and marketing channels.
- Produce platform-specific content for TikTok, Instagram, YouTube, Instagram, X, Facebook and LinkedIn.
- Capture matchday, training, behind-the-scenes, player, fan, community and event content.
- Create fast-turnaround edits during live matchdays and events.
- Film interviews, features, promotional content and sponsor-related assets.
- Develop creative ideas for recurring video formats and content series.
- Maintain high standards of visual identity, tone of voice and brand consistency.
Social Media and Content Distribution
- Use a strong understanding of social media algorithms to optimise content for reach, engagement, watch time and shareability.
- Tailor content for each platform, recognising differences in audience behaviour, format, timing and tone.
- Monitor trends, platform changes and emerging formats relevant to sport and cricket audiences.
- Support the scheduling and publishing of content across club channels.
- Use analytics to assess content performance and make recommendations for improvement.
- Help identify opportunities to grow younger, more diverse and more digitally engaged audiences.
Matchday and Event Content
- Support content delivery across all event days at Trent Bridge.
- Capture live atmosphere, fan moments, player arrivals, warm-ups, wickets, celebrations and behind-the-scenes content.
- Work at pace to deliver reactive content during key moments.
- Collaborate with media, commercial, ticketing, retail and community teams to support wider club objectives.
- Be available to work evenings, weekends and bank holidays in line with the cricket calendar.
Creative Development
- Contribute ideas for campaigns, launches, player announcements, ticket promotions and community storytelling.
- Stay informed about best practice in sports content, cricket media, creator culture and digital storytelling.
- Support photography, graphic and written content where required.
- Help maintain an organised content archive, including video files, project files and digital assets.
- Ensure content reflects the values, inclusivity and reputation of Nottinghamshire CCC and Trent Bridge
Person Specification
Essential Skills and Experience
- Proven experience creating video content for social media, either professionally, freelance, in sport, media, entertainment or as a creator.
- Strong filming and editing skills, with the ability to produce polished short-form video content.
- Confident using editing software
- Strong understanding of social platforms.
- Knowledge of how social media algorithms influence content reach, including watch time, retention, engagement, hooks, trends and posting formats.
- Ability to shoot content using cameras, smartphones, microphones and basic lighting equipment.
- Excellent sense of storytelling and visual composition.
- Ability to work quickly and accurately in a live sport or event environment.
- Strong copywriting skills for captions, headlines and social posts.
- Good understanding of analytics and the ability to use data to improve content performance.
- Highly organised, with the ability to manage multiple projects and deadlines.
- Willingness to work evenings, weekends and matchdays as required.
Desirable Skills and Experience
- Experience working in sport, cricket, live events or a fast-paced media environment.
- Knowledge of county cricket, The Hundred, women’s cricket and the wider cricket landscape.
- Experience using Adobe Creative Cloud, especially Premiere Pro, After Effects, Photoshop or Lightroom.
- Basic graphic design or motion graphics skills.
- Experience producing content for sponsors, partners or commercial campaigns.
- Photography skills.
- Understanding of YouTube optimisation, thumbnails, titles, descriptions and audience retention.
- Experience using social media management and analytics tools.
Personal Attributes
- Creative, curious and full of ideas.
- Calm under pressure, especially on matchdays and during live events.
- Digitally native, with a strong instinct for what will perform on social platforms.
- Passionate about sport, storytelling and audience growth.
- Proactive and willing to experiment with new formats.
- Professional, reliable and able to represent the club appropriately around players, staff, supporters and partners.
- Inclusive in approach, with an ability to create content that appeals to a broad range of audiences.
Key Performance Indicators
- Growth in reach, engagement and video views across key social platforms.
- Improvement in video watch time, completion rates and audience retention.
- Delivery of regular, high-quality video content across club channels.
- Successful support of matchday, campaign and commercial content requirements.
- Development of new content formats that attract and retain audiences.
- Positive feedback from internal teams, players, supporters and partners.
How to Apply
Please click APPLY NOW to begin the application process.