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TikTok Digital Content Producer
New Zealand Rugby
New Zealand Rugby (NZR) is the governing body of rugby union in New Zealand.
Job Posted- 20 Apr 2026
Status- Full Time
Location- New Zealand
Closing date- 28 Apr 2026
This role is responsible for planning, creating, and optimizing video content specifically for TikTok. You will take ownership of our TikTok presence, creating consistent, timely, short-form video that drives reach, engagement, and relevance. With a focus on trend-led storytelling and rapid execution, you’ll identify content opportunities across the week, particularly off field, non rugby moments.
Working closely with our Marketing, Brand, and Content teams, you’ll plan, film, edit, and publish engaging content. This includes behind-the-scenes moments, content window shoots, and match and training footage. You’ll also be reactive on match days and during key announcements, stay on top of trends and pop culture, engage with our community, and use performance insights to continuously refine and grow our channels.
About you
You’re a creative, digitally savvy content producer who knows what works on TikTok. You have experience creating short-form video and thrive in a fast-paced environment where speed and creativity matter.
You’re confident filming and editing using tools like Premiere Pro or CapCut, with a strong understanding of trends, hooks, and storytelling. You’re proactive, detail-oriented, and comfortable working both independently and with a team.
You bring strong creative judgement, a willingness to experiment, and the ability to use performance data to improve your content. Experience working with creators or user-generated content is a bonus.
Come and join a high performing and fun team!
About Us
At NZR we love what we do, we work hard and have fun! You’ll be joining a team of awesome people who are passionate about the game and each other, and you’ll be backed with support to thrive in your role. We know that life isn’t all about work, so we are open to flexible working options.
We value diversity and inclusion and are committed to improving our cultural responsiveness. We embrace and respect each other’s values and we are so proud to be Rainbow Tick certified. We welcome applications from people of all backgrounds and walks of life.
How to Apply
Please click APPLY NOW to begin the application process.