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Senior Content Lead
New Zealand Rugby
New Zealand Rugby (NZR) is the governing body of rugby union in New Zealand.
Job Posted- 2 Mar 2026
Status- Full Time
Location- New Zealand
Closing date- 13 Mar 2026
We have a rare opportunity for a content creator superstar to supercharge the growth and engagement of our All Blacks channels!
We are on a journey to deliver more value to our fans and we have big goals to grow our global community of Teams in Black fans and the level of engagement they can have with us.
About the role
The role will be responsible for concepting creative ideas, shooting and editing primarily vertical social video of the All Blacks with the objective to grow our fan whānau, grow our database and drive commercial outcomes. The core part of this role will be in vertical video content creation across key social channels such as Tik Tok, Instagram, You-tube Shorts and others. This role includes travelling with and being in the team environment and requires an experienced level of interacting with high performance athletes, along with being comfortable with being on tour for long periods of time.
About you
We're looking for a content superstar, the best of the best who is a master in their field of social content creation and can supercharge the growth and engagement of our All Blacks channels. This is a unique and amazing opportunity to be a part of this journey, be involved in a high performance environment and showcase our brand to the world, with a team who have the best winning record in rugby (after our beloved Black Ferns).
This role will be responsible for working alongside our talented content team to concept, shoot and produce the content plan across our All Blacks social media channels. This role helps to maximise our rugby coverage, and improve the awareness of the All Blacks brand and drive engagement with a global fan base.
What We Offer (benefits)
- Learn & Grow Your Career | Hybrid Work Options
- Receive Rugby Tickets | Sports Apparel | Discounts
- Wellbeing | 5 weeks Annual Leave | Social Club
How to Apply
Please click APPLY NOW to begin the application process.