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Commercial Strategy Senior Associate
Mercedes-AMG PETRONAS Formula One Team
Mercedes-AMG PETRONAS Formula One Team is the works team of Mercedes-Benz, competing at the pinnacle of motorsport – the FIA Formula One™ World Championship. Formula One is like nothing else in the sporting sphere.
Job Posted- 18 Sep 2025
Status- Full Time
Location- England
Closing date- 1 Oct 2025
Working within the Commercial Team, the Commercial Strategy Senior Associate will support the strategic direction of commercial initiatives at the Mercedes-AMG Petronas Formula One Team. Acting together with the rest of the commercial team to drive commercial performance and enhance the operational efficiency of the Team’s commercial business.
This role partners closely with the broader Commercial, Communications, Marketing Operations and Finance teams, as well as the overall team leadership to set and deliver the Team’s commercial strategy. This is a unique opportunity for someone to step outside of professional advisory to work in a high-performance environment in elite-level sport playing a crucial role within our commercial team.
Key Responsibilities
- Support and at times lead cross-functional strategic projects to develop commercial and brand value across sponsorships, strategic partnerships, merchandise & licensing, e-commerce & retail, CRM & fan engagement, marketing, sustainability and leisure & entertainment
- Develop and lead new revenue initiatives, from blue-sky ideation through feasibility analysis and implementation
- Independently scope, structure, and execute evaluations of new commercial opportunities, applying both qualitative and quantitative analysis; translate findings into strategy documents and roadmaps for senior leadership
- Manage senior stakeholder engagement, presenting strategic roadmaps, pilot results, progress updates and market insights while proactively raising risks and opportunities
- Own analyses on commercial performance, delivering insights on the performance of license holders, sponsorship impact and other revenue drivers to shape decision-making
- Conduct market scans, competitor benchmarking and report on thematic trends in the global business landscape, and within the partner network to inform go-to-market strategy, fan engagement and other commercial opportunities
- Build sales playbooks, commercial models and pitch materials for high-priority industries and specific target companies within the sales funnel leveraging compelling data and benchmarking against our competitors in F1 and other leading sports , as well as the broader entertainment industry to showcase the power of the Mercedes-AMG Formula One Team
- Develop sponsor target lists featuring companies/brands within specific industries tiered by their propensity to sponsor the Team based on analysis of financial results, corporate strategy and overall market fit
- Manage an industrial placement student, leading weekly 1:1s, performance reviews and capability development
Candidate Profile
- Experience working in top-tier strategy consulting, management consulting or investment banking advising blue-chip corporates across industries such as sports, media, technology and automotive
- Demonstrated strength in strategic thinking, business case development and financial modelling
- Structured and analytical, able to simplify and solve complex commercial problems
- Strong interpersonal skills, record of influencing senior stakeholders and driving alignment across teams
- Proven ability to manage cross-functional projects from scoping to execution, delivering measurable business impact
- Proactive approach and ability to work both independently and as a part of a broader project team
- Excellent time management skills and ability to prioritise & manage multiple projects and stakeholders at once
- Able to work in a high-performance environment and deliver against challenging deadlines
- Willingness and ability to learn new approaches and adapt to different working styles
- Experiencing managing and mentoring junior colleagues
- Exceptional MS Excel skills – confident with data analysis and developing complex, well-structured financial models
- Strong MS PowerPoint skills to enable development of insightful and recommendation driven presentations
What We Offer:
Our riverside campus is powered by 100% renewably sourced energy and includes an on-site gym, exercise studio, subsidised restaurant, and on-site parking with EV chargers.
We also offer a competitive benefits package including a generous bonus scheme, Mercedes car lease scheme, private medical cover, life assurance, and 25 days’ holiday. We pride ourselves on our family-friendly culture and team-wide focus on well-being.
How to Apply
Please click APPLY NOW to begin the application process.