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Venue Commercial Sales Manager
Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth.
Job Posted- 15 Oct 2025
Status- Full Time
Location- England
Closing date- 28 Oct 2025
The Role:
We are seeking a driven, results-focused leader to maximise seasonal and match-by-match hospitality sales. The Venue Commercial Sales Manager will lead a small sales team, deliver ambitious revenue targets, and ensure robust pipelines across all hospitality products and services.
This role is central to driving growth, optimising pricing, and ensuring our hospitality products remain in high demand. You will own sales strategy, lead from the front, and inspire your team to exceed expectations.
Key Responsibilities
Seasonal Hospitality Sales
- Lead all commercial initiatives for seasonal and match-by-match sales and renewals, delivering exceptional service to maximise revenue and retention.
- Build and maintain strong sales pipelines, ensuring low churn risk and consistently high demand.
- Analyse sales data and market trends to identify opportunities for growth.
- Define target markets, territories, and customer segments to maximise acquisition.
- Manage relationships with all official club resellers to drive sales performance.
Matchday Hospitality Sales
- Own Matchday Hospitality sales, delivering against budgeted revenue for each fixture.
- Review pricing, demand, and inventory to optimise revenue across all packages.
- Develop and execute agile sales strategies aligned with short- and long-term business goals.
- Collaborate with stakeholders to ensure seamless pre-match sales operations.
Team Leadership & Development
- Recruit, coach, and inspire sales professionals to achieve and exceed targets.
- Drive a culture of accountability, high performance, and continuous improvement.
- Monitor performance using KPIs and dashboards, taking action to maintain sales momentum.
- Conduct regular performance reviews and implement development plans.
About You
- Proven track record in sales leadership, ideally in hospitality, sports, or premium membership sectors.
- Commercially focused with strong negotiation skills and a track record of hitting revenue targets.
- Skilled in pipeline management, forecasting, and CRM systems.
- Inspirational leader who develops and motivates sales teams.
- Resilient, driven, and motivated by results.
The Person:
- Strategic Sales Planning: Proven ability to develop and execute sales strategies that deliver measurable revenue growth.
- Leadership & Team Management: Strong capability in leading, motivating, and developing high-performing sales teams.
- Pipeline, Campaign, & Data Management: Proficient in managing sales pipelines, campaigns, and performance metrics using available insights and data.
- Negotiation & Closing: Excellent negotiation, presentation, and deal-closing skills with a track record of winning new business.
- Communication & Influence: Exceptional verbal and written communication skills; able to influence stakeholders across all levels.
- Analytical Thinking: Strong data-driven decision-making skills with the ability to translate insights into actions.
- Customer Relationship Management: Ability to build long-term client & Stakeholder relationships to drive customer retention and satisfaction.
- Collaboration & Cross-Functional Alignment: Experience working closely with both internal and external stakeholders to align strategies.
- Adaptability: Comfortable operating in fast-paced, target-driven environments with changing priorities.
- Proven experience in hospitality sales, within sports, entertainment, or a related field.
- Excellent communication skills, both written and verbal, with the ability to engage diverse audiences.
- Strong analytical skills to assess sales and commercial data and optimise sales strategies.
- Ability to collaborate effectively across multiple departments and manage multiple projects simultaneously.
- Experience in developing and executing marketing campaigns is desirable.
- A proactive and innovative mindset, with a drive to improve existing processes and strategies.
- Strong line management skills, with the ability to set targets which will drive productivity and high quality output.
What We Offer:
At Manchester United, we recognise that our people are at the heart of our success. That’s why we offer a range of rewards designed to support your professional and personal well-being:
- Annual incentive scheme
- Wellness Support with access to mental health resources, digital health checks, and & nutritionists through Aviva Digicare+ Workplace
- Exclusive Discounts through our United Rewards platform, giving you access to exclusive deals from the club and partners
- Gym Facilities in our onsite locations and opportunities for regular social events and team-building activities
- Enhanced family Leave Benefits and an opportunity to purchase additional holiday days
- Enhanced Career Development with access to professional learning platforms like LinkedIn Learning, and internal training programs
- A Supportive Work Environment that values diversity, equity and inclusion, and individual growth
Our Commitment to You:
At Manchester United, we believe that a diverse and inclusive environment makes us stronger. We are committed to building a team where everyone feels welcomed, valued, and empowered to contribute their unique perspectives. Diversity, equity and inclusion are at the core of our recruitment strategy, and we welcome applicants from all backgrounds.
How to Apply
Please click “Apply Now” to begin your application.