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E-commerce Growth & Activation
Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth.
Job Posted- 28 Oct 2025
Status- Full Time
Location- England
Closing date- 7 Nov 2025
The Purpose:
We are seeking a commercially minded and data-driven E-commerce Growth & Activation Lead to accelerate traffic and conversion for the club’s online store.
Reporting into the Head of Brand & Consumer Marketing this position will translate the club’s marketing, brand and CRM strategies into high-impact e-commerce activations that drive performance against trading and revenue targets.
This role will ensure that marketing and trading efforts work in complete sync — enabling faster, smarter and more effective campaigns that are audience-led, product-aligned and executed efficiently across all paid, owned and earned channels. The role will create short-term impact and drive sustainable growth across e-commerce.
The Role:
This is a hands-on, executional leadership role focused on turning audience insights and trading priorities into performance marketing plans that deliver measurable results.
You’ll ensure that all e-comm marketing activity is data-informed, aligned to audience priorities and optimised for both short-term revenue and long-term customer value.
Key Responsibilities:
Campaign Planning & Execution
- Translate brand strategies into e-commerce-specific activation plans that drive traffic and sales.
- Develop and manage an integrated campaign calendar for ecomm across paid, owned and CRM channels in partnership with Brand, CRM, Product, Content and Trading teams.
- Brief and deliver creative assets and messaging in line with the club’s brand identity and trading priorities.
- Coordinate with Product and Trading to ensure campaigns focus on in-stock, high-margin products.
Performance Optimisation
- Track daily and weekly performance against traffic, ROAS and conversion goals.
- Identify optimisation opportunities across creative, audience targeting and channel mix.
- Partner with the Paid Media agency and CRM team to refine audience segmentation, messaging cadence and spend efficiency.
- Support the rollout and adoption of AI-driven creative and testing tools to scale and automate campaign performance.
Audience & Data Integration
- Work closely with the CRM and Data teams to apply segmentation insights and propensity modelling to e-commerce campaigns.
- Feed campaign results back into audience and product alignment models to continually improve precision and efficiency.
Cross-Functional Collaboration
- Serve as the day-to-day marketing contact for the Trading team, ensuring full alignment between marketing and commercial goals.
- Collaborate with Brand and Creative teams to maintain and execute consistent tone, look, and feel across all touchpoints.
- Contribute to integrated reporting that connects marketing performance metrics (traffic, ROAS, etc) with commercial KPIs (revenue, margin, stock turnover).
The Person:
Experience
- • 7+ years’ experience in performance marketing, growth or e-commerce campaign management within a fast-paced consumer or retail environment.
- Proven success delivering multi-channel campaigns that drive measurable commercial impact.
- Strong understanding of digital marketing performance metrics and analytics tools
- Experience collaborating cross-functionally with Brand, CRM, creative, product and trading teams
Skills & Attributes
- Commercially driven with strong analytical acumen.
- Hands-on campaign operator who can manage detail without losing sight of strategy.
- Excellent communicator and collaborator — able to influence across departments and translate data into actionable insights.
- Comfortable using automation and AI tools to scale creative and testing.
- Call under pressure, able to balance short-term delivery with long-term improvement.
Success Measures
- Traffic growth and quality (conversion rate, ROAS)
- Improved audience segmentation and campaign efficiency.
- Increased repeat purchase and engagement rates.
- Strong cross-departmental alignment on priorities and delivery cadence.
What We Offer:
At Manchester United, we recognise that our people are at the heart of our success. That’s why we offer a range of rewards designed to support your professional and personal well-being:
- Annual incentive scheme
- Wellness Support with access to mental health resources, digital health checks, and & nutritionists through Aviva Digicare+ Workplace
- Exclusive Discounts through our United Rewards platform, giving you access to exclusive deals from the club and partners
- Gym Facilities in our onsite locations and opportunities for regular social events and team-building activities
- Enhanced family Leave Benefits and an opportunity to purchase additional holiday days
- Enhanced Career Development with access to professional learning platforms like LinkedIn Learning, and internal training programs
- A Supportive Work Environment that values diversity, equity and inclusion, and individual growth
Our Commitment to You:
At Manchester United, we believe that a diverse and inclusive environment makes us stronger. We are committed to building a team where everyone feels welcomed, valued, and empowered to contribute their unique perspectives. Diversity, equity and inclusion are at the core of our recruitment strategy, and we welcome applicants from all backgrounds.
How to Apply
Please click “Apply Now” to begin your application.