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U.S. Content Creator
Manchester City
City Football Group (CFG) is the holding company established to oversee the creation and administration of a network of linked clubs and other footballing operations under the aegis of Manchester City.
Job Posted- 8 Sep 2025
Status- Full Time
Location- England
Closing date- 19 Sep 2025
Our Story
Manchester City is an English Premier League club whose roots began in East Manchester. From its first incarnation as St Mark’s West Gorton in 1880, the club became Manchester City FC in 1894. Behind each title lies emotion, moments and memories that resonate with millions of supporters around the world. Manchester City fans are known for their commitment and togetherness, as a Club that fights to the end.
Our Winning Team
MCFC is built on a vision for sustainability, with an academy structure designed to support long-term first team success, to engagement with the communities in which we reside. Together with our passionate fans and valued network of partners, we are developing Manchester City’s future history.
We’re looking for a dynamic U.S. Content Creator to join City Studios NYC in Manchester, helping us connect with Manchester City’s growing U.S. audience through creative, engaging, and trend-led content. In this hybrid role, you’ll combine production, on-camera presenting, and real-time publishing across platforms like Instagram, TikTok, and YouTube. You’ll need to be as confident in front of the camera as you are behind it, with strong filming and editing skills, a deep understanding of U.S. sports culture, and the personality to be a relatable voice for our American fans.
This is Your City
As part of our team, you will be entitled to 26 days annual leave plus an additional day off for your birthday, private healthcare and a Simply Health cash plan, an annual discretionary bonus, plus a range of partnership and lifestyle discounts.
Your Impact
Social Content Production and Publishing
- Produce, shoot, edit, and publish social-first video content across platforms including TikTok, Instagram, and YouTube Shorts.
- Develop concepts and formats that bring City’s story to life for U.S. fans, blending football narratives with wider cultural moments.
- Ensure all content is platform-optimized and tailored to tone, trends, and timing specific to each channel.
On-Camera & Creator Presence
- Act as a presenter for video content, whether interviewing players, hosting explainers, or driving reactive cultural pieces.
- Bring energy and authenticity to the role.
- Confidently collaborate with fans, creators, and talent on-camera and behind the scenes.
Audience Growth & Engagement
- Drive growth and deepen engagement among U.S. audiences through culturally attuned, scroll-stopping content.
- Engage with fans in-platform when needed, responding in real-time to trends, memes, and key cultural moments.
- Use insights and data to refine content performance and pitch new ideas.
Collaboration & Campaigns
- Work closely with editorial teams in both Manchester and New York to deliver against shared goals and campaigns.
- Help execute tentpole campaigns and social-first initiatives from ideation through to delivery.
- Adapt and reformat content from across the club to feel native for U.S. fans.
What we are looking for
- Proven experience producing and publishing social-first video content.
- Strong video editing skills (Premiere Pro, CapCut, or similar).
- Comfortable and charismatic on-camera, with the ability to speak naturally to a fan audience. Also, experience interviewing talent or creators on-camera.
- Deep understanding of social platforms and what drives performance — particularly TikTok, Instagram, and YouTube Shorts.
- Good instincts for U.S. sports and entertainment culture, and how to translate it for a football audience.
- Experience collaborating with high profile athletes, creators, influencers.
- Highly organized, fast-moving, and comfortable juggling multiple priorities.
- Passion for football – with a willingness to immerse yourself in Manchester City FC.
- Bilingual (e.g. Spanish) or experience engaging diverse fanbases would be ideal.
- Familiarity with publishing tools and content scheduling platforms.
*We regularly review applications and reserve the right to close an advert early if we identify suitable candidates. To avoid disappointment, please submit your application as soon as possible.
City Football Group promotes equal opportunities in employment and we positively welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation.
We will screen all applicants and select candidates whose skills and experience seem to meet our needs. We will carefully consider your application during the initial screening and will contact you only if you are selected for an interview.
Employment is subject to the provision of proof of eligibility to work in the UK.
Due to our safeguarding promise, all UK based CFG roles will be subject to a DBS check upon commencing employment with us. This will be either a basic, standard or enhanced check depending on the job role and responsibilities.
How to Apply
Please click APPLY NOW to begin the application process.