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Senior Planner, City Studios
Manchester City
City Football Group (CFG) is the holding company established to oversee the creation and administration of a network of linked clubs and other footballing operations under the aegis of Manchester City.
Job Posted- 13 Oct 2025
Status- Full Time
Location- England
Closing date- 31 Oct 2025
As a Senior Planner, you’ll be at the heart of our strategic thinking — translating audience, cultural and brand insights into powerful ideas that inspire creative excellence and deliver measurable impact. You’ll work closely with our creative, strategy and production teams to shape campaigns that resonate with fans and partners alike, helping City Studios continue to set the standard in sports marketing and branded content.
This is Your City
As part of our team, you will be entitled to 26 days annual leave plus an additional day off for your birthday, private healthcare and a Simply Health cash plan, an annual discretionary bonus, plus a range of partnership and lifestyle discounts.
Your Impact
- Lead the development of campaign strategies, using cultural, audience and brand insights to shape impactful creative platforms for our partners.
- Act as a strategic partner to clients, deeply understanding their business and marketing goals, and ensuring these inform and elevate our creative responses.
- Translate complex data and trends into clear, compelling narratives that inspire creative teams and influence partner decision-making.
- Collaborate across teams — including creative, production, partnerships and activation — to ensure strategies are integrated, effective and commercially sound.
- Deliver strategic recommendations and presentations to senior stakeholders and partners, building confidence and alignment around proposed approaches.
- Guide campaign measurement and evaluation, ensuring insights are captured and applied to strengthen future work.
- Champion best-in-class thinking, staying ahead of cultural, sporting and media trends and embedding them into the agency’s strategic approach.
What we are looking for
- 5+ years’ experience in strategy or content planning roles, working with global brands across integrated campaigns.
- Extensive client-facing experience, with the confidence to build strong relationships and champion strategic thinking.
- Cross-functional expertise, collaborating with creatives, project managers, content creators, and social teams to deliver joined-up, effective work.
- Deep understanding of audiences and social platforms, with the ability to translate insights into meaningful creative direction.
- Strong communication and presentation skills, able to craft and deliver compelling narratives that bring strategic thinking to life.
- Visually engaging storytelling, with a knack for producing presentations that excite and inspire both colleagues and clients.
- Hands-on experience with social formats and platforms, and a solid grasp of the content creation and production process.
*We regularly review applications and reserve the right to close an advert early if we identify suitable candidates. To avoid disappointment, please submit your application as soon as possible.
How to Apply
Please click “Apply Now” to begin your application.