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Assistant Store Manager, London Store
Liverpool Football Club
Liverpool Football Club is a professional football club that competes in the Premier League, the top tier of English football.
Job Posted- 18 Apr 2026
Status- Full Time
Location- England
Closing date- 23 Apr 2026
About the role
We have an incredible opportunity for someone to join our Liverpool FC family as an Assistant Store Manager at our brand-new London store! This is a rare chance to help shape something from the ground up and play a key role in the continued growth and evolution of LFC Retail.
It’s an especially exciting moment to come onboard, with our standout collaborations with Adidas and Tommy Hilfiger bringing fresh energy and global attention to the brand.
As an Assistant Store Manager, you’ll be at the heart of the action, leading the day-to-day running of the store, inspiring your team to deliver exceptional customer experiences, and driving performance to achieve and exceed targets. This is your opportunity to make a real impact and be part of a dynamic, high‑performing team.
What will you be doing?
- Open and close the store, carry out till counts, investigate, resolve, action or escalate any till losses or discrepancies, cashing up, safe counts, banking and manage Securicor collections.
- Manage the shopfloor and back-office areas, including queues, customer issues, stock availability issues and printing issue.
- Ensure all deliveries are received and processed in most efficient manner and the shopfloor is commercially merchandised.
- Provide the store team with direction and guidance to complete daily tasks and achieve targets.
- In conjunction with the Store Manager, manage the store team’s performance daily and manage any store and/or staff issues to successful conclusion.
- Support the Store Manager to ensure that your store is effectively resourced to meet the needs of the store and customer base at key trading times including planning rotas and the recruitment of employees.
- Make decisions that will generate sales and enhance store profitability.
- Complete all paperwork and store actions to deliver consistent results above the retail benchmark for Store Compliance Audits.
- Deliver refresher training to the existing store team, whilst supporting the induction and training of new store team members.
- Coordinate shopfloor moves and any promotional activities and product launches, for example Kit launch and taking responsibility for any key actions in preparation for match days.
- Oversee the transfer of stock to other stores or the Distribution Centre, ensuring all paperwork is completed and the stock is tracked.
- Oversee the completion of stock counts and stock takes.
- Undertake all tasks in accordance with our retail standards and to participate in regular meetings and training.
Who are we looking for?
To be successful, you will have experience of working in a managerial/supervisory position within a retail store setting. You will have excellent team leadership skills with experience of motivating, coaching and supervising staff together with the ability to provide direction and drive performance. You must also have an understanding and experience working with KPIs.
The ideal candidate will be customer focused and commercially aware, you’ll have knowledge of retail store and retail operations together with a track record of achieving targets and meeting KPI’s. You will have strong product knowledge and understand what makes an excellent shopping experience for the customer.
You’ll be able to demonstrate excellent numerical and analytical skills and be able to solve problems quickly and effectively. You will have an eye for detail and be confident working in a fast-paced environment, working as part of a team and independently, with the ability to make operational decisions. You will have the ability to work flexible hours
Why should you apply?
This is a full-time permanent position working 40 hours per week on a 5 from 7 day basis. Your main base will be our new London Store.
Please note, this vacancy may close early if we receive a high volume of applications, so we encourage you to apply as soon as possible.
To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and access to our benefits kit bag which includes but not limited to:
- Contributory pension scheme matching up to 5.5%
- Life Assurance Cover
- Free financial guidance and mortgage advice
- Car salary sacrifice scheme for affordable driving
- Cycle to Work scheme to keep you active
- Purchase season ticket loans for easier commuting
- Exclusive shopping discounts & cashback with top retailers
- Will Writing Service for future planning
- Employee Assistance Programme for confidential support
- Medicash Health Cash Plan for everyday healthcare needs
- Volunteering opportunities to give back to the community
- Special LFC perks – retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts
At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to making a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association’s Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.
How to Apply
Please click APPLY NOW to begin the application process.