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Social Media Specialist, YouTube
LIV Golf
Welcome to LIV Golf, where we supercharge the game of golf and help transform it into the sport it’s destined to become.
Job Posted- 16 Nov 2025
Status- Full Time
Location- England
Closing date- 19 Nov 2025
LIV Golf is seeking a creative and data-driven Social Media Specialist with a focus on YouTube to join our growing digital team. This role will manage day-to-day publishing, optimization, and growth strategy for LIV Golf’s YouTube presence, helping us expand global awareness, engage fans, and create content that drives both storytelling and viewership.
The ideal candidate is passionate about YouTube culture, understands platform trends and algorithms, and can create content that resonates with both core golf fans and new audiences.
JOB RESPONSIBILITIES/WHAT YOU WILL BE DOING
Content Creation and Publishing
· Edit, publish, and optimize daily video content for YouTube and YouTube Shorts.
· Work with LIV Studios and external creators to transform raw footage into engaging, platform-native content.
· Create custom thumbnails, titles, and metadata that maximize click-through and retention.
· Manage content scheduling, playlists, and channel organization for maximum watch time.
Growth and Optimization
· Monitor YouTube analytics to track views, impressions, engagement, retention, and subscriber growth.
· Run A/B tests on thumbnails, titles, and content formats to improve performance.
· Stay up-to-date on YouTube trends, algorithm changes, and best practices, applying them to LIV Golf content.
Storytelling and Campaigns
· Support league and player storytelling by packaging highlights, behind-the-scenes content, documentaries, and creator collaborations into compelling YouTube formats.
· Collaborate with the Social and Marketing teams on series such as The Duels, No Bad Lies, and LIV Films, ensuring consistency in brand voice and creative execution.
· Build playlists and long-form content strategies that increase session time and channel stickiness.
Cross-Functional Collaboration
· Work closely with Sponsorship to integrate branded content and deliverables.
· Coordinate with Events, Comms, and Influencer teams to amplify tentpole moments and campaigns.
· Ensure alignment with overall LIV Golf social strategy across Instagram, TikTok, X, and Facebook.
Analytics and Reporting
· Provide weekly and monthly reporting on YouTube performance to the Social team and leadership.
· Identify content trends and audience insights that inform future creative direction.
· Use data to recommend new formats, posting cadence, and content strategies.
REQUIRED SKILLS/WHAT WE ARE LOOKING FOR FROM YOU
· 2–4 years of experience managing YouTube or video-first social channels for a sports, entertainment, or media brand.
· Strong video editing skills (Adobe Premiere, Final Cut, or equivalent).
· Familiarity with YouTube Studio, Creator Studio, and social publishing tools.
· Creative eye for storytelling, thumbnail design, and metadata optimization.
· Ability to balance creative instincts with data-driven decision-making.
· Passion for golf, sports, or lifestyle content preferred.
· Strong communication, organizational, and project management skills.
LIV Golf is an equal opportunity employer that is committed to diversity and inclusion in the workplace and the equal treatment of all current and prospective employees.
We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate. This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, termination, leave of absence, compensation, benefits, training, and apprenticeships.
LIV Golf Investments makes hiring decisions based solely on qualifications, merit, and business needs at the time.
How to Apply
Please click APPLY NOW tom begin the application process.