Home → Jobs
Community Game Content Creator
England Rugby
The Rugby Football Union is the national governing body for grassroots and elite rugby in England. Its purpose is to encourage rugby, and its values, to flourish across England.
Job Posted- 8 Oct 2025
Status- Full Time
Location- England
Closing date- 16 Oct 2025
The Role:
We are looking for a Community Game Content Creator to join our Marketing team to support the delivery of engaging, inclusive, and impactful communications for the community and grassroots game.
Some key responsibilities include:
Day-to-day responsibilities will include:
The RFU is looking for a creative and proactive Content Creator to support the delivery of engaging, inclusive, and impactful communications for the community and grassroots game. This role will help bring to life the stories, people, and passion that underpin rugby at the local level — from clubs and volunteers to youth players and community programmes.
Working closely with the Community Game Engagement Lead and Head of Content you’ll develop and manage content across a range of channels, ensuring that grassroots rugby is visible, celebrated, and supported.
This is a fantastic opportunity for a digital-savvy communicator with a passion for sport, storytelling, and community impact.
Key Responsibilities
- Create and manage high-quality written, visual, and multimedia content that promotes grassroots rugby.
- Plan, schedule and publish content across RFU digital channels.
- Tell the story of our national campaigns, as well as the clubs and people they benefit.
- Create and amplify content to showcase our commercial partners activating in the community space.
- Collaborate with clubs, Constituent Bodies (CBs), and internal teams to gather authentic stories and case studies from across the country.
- Work with the content team across social and web to tell those compelling human interest stories.
- Support national campaigns aimed at increasing participation, inclusion, and volunteer recognition within the community game.
- Help promote RFU cup competitions: school, county and club.
- Ensure all content reflects the RFU’s tone, values, and visual identity — with a particular focus on accessibility and representation.
- Assist in the organisation and promotion of key events, forums, and webinars involving the grassroots rugby community.
- Maintain content calendars and support internal communications as needed to keep stakeholders informed and aligned.
- Work closely with relevant agencies to plan and deliver content.
- Contribute to ideation and content development, with a focus on moving content forwards
- Actively collaborate with colleagues to contribute to the development and delivery of the current strategic, business and operational plans.
- Act as an ambassador for, and promote the best interests of the RFU, including the promotion of our culture and core values – This Rose Means Everyone: Put The Team First, Shape The Future, Respect Each Other.
- Undertake other duties as may be required from time to time as are consistent with the responsibilities of the post and the needs of the organisation.
Qualifications, Skills & Experience:
The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role.
Essential:
- Proven experience and in content creation, communications, or digital marketing — ideally in a sport, charity, community, or grassroots context.
- Experience of social media channel management – especially Instagram
- Strong writing and editing skills, with an ability to create compelling stories for different audiences.
- Confident using content management systems, social media platforms, and design tools – Adobe suite etc
- Experience working with video and photography (shooting and editing)
- Excellent organisational skills with the ability to manage multiple projects and deadlines.
- A collaborative mindset and ability to build relationships across teams and with external partners.
- A strong understanding of, or passion for, rugby and the grassroots sports environment is highly desirable.
- Commitment to diversity, equity, and inclusion in both content and practice.
- Committed to embodying the ethos our culture by using our three core values – Put The Team First, Shape The Future, Respect Each Other – to guide your day-to-day decisions, actions and interactions.
- Committed to actively contributing and building an inclusive culture in your role and day to day behaviours.
Additional Information:
- We want you to have every opportunity to demonstrate your skills, ability and potential. If there is anything we could do to support you through your application or to provide the best environment for your interviews, including assistance or adjustment, please reach out to [email protected].
- During your application, we will ask questions about your identity. This information is considered highly confidential and will not be seen by hiring managers. You can find out more about why we ask these questions here.
How to Apply
Please click “Apply Now” to begin your application.