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Women's Marketing Manager
Charlton Athletic Football Club
Charlton Athletic Football Club is an English professional football club based in Charlton, south-east London, which compete in EFL League One. Their home ground is The Valley, where the club have played since 1919.
Job Posted- 19 Feb 2026
Status- Full Time
Location- England
Closing date- 28 Mar 2026
Charlton Athletic Women are seeking an innovative and results-driven Marketing Manager to lead the planning and execution of marketing initiatives that grow attendances, deepen fan engagement, and support commercial success.
This is a hands-on role suited to a creative marketer who combines strategic thinking with operational delivery and is excited by the opportunity to help shape the future of a progressive women’s football team.
KEY RESPONSIBILITIES
· Develop and deliver an integrated marketing strategy aligned with club objectives.
· Drive matchday attendance through targeted campaigns, promotions, and partnerships.
· Lead on briefing and coordination of visual assets for all marketing campaigns.
· Lead supporter acquisition and retention initiatives to grow the fanbase, with a key focus on growing a contactable database.
· Plan and execute seasonal marketing campaigns, including ticket launches and key fixtures.
· Collaborate with the communications and content teams to ensure consistent messaging and generate player-led content to support marketing campaigns.
· Support commercial partners through impactful activation campaigns.
· Use data and insight to evaluate campaign performance and optimise future activity.
· Oversee brand presentation across all touchpoints, ensuring high standards and consistency.
· Identify opportunities to enhance the matchday experience and supporter journey.
· Manage external agencies and suppliers where required.
· Contribute to retail and merchandise campaigns in collaboration with the club’s commercial teams.
Essential:
· Proven experience in a marketing role, ideally within sport, entertainment, or live events.
· Demonstrable success delivering campaigns that drive engagement or revenue.
· Strong understanding of digital marketing channels and audience development.
· Ability to manage multiple projects in a fast-paced environment.
· Flexibility to work matchdays and key events.
· Budget management experience.
· Experience with CRM systems and fan data.
Desirable:
· Experience marketing a sports team or membership-based product.
· Knowledge of women’s football landscape.
· Understanding of partnership marketing.
Personal Attributes:
· Creative with a proactive approach
· Commercially aware
· Highly collaborative
· Energetic and solutions-focused
· Passionate about delivering exceptional fan experiences
· Committed to inclusion and positive culture
MAIN JOB REQUIREMENTS AND PERSON SPECIFICATION
Education/Qualifications/Training:
· Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration and/or Journalism
Specific Experience:
· Demonstrated experience leading campaigns
· Brand management exposure
· Budget ownership
· Stakeholder engagement (internal and external)
· Team supervision
Abilities/Skills/Knowledge:
· Brand strategy and positioning
· Campaign planning and execution
· Market research and competitor analysis
· Product/service marketing
· Budget forecasting and ROI measurement
· Customer segmentation and lifecycle marketing
Safeguarding
Charlton Athletic Football club are committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. We endeavour to provide a fun, safe and welcoming environment where children and young people feel respected and valued.
If you are successful, then you will be required to undertake an Enhanced DBS.
How to Apply
Please click APPLY NOW to begin the application process.