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The British Triathlon Federation is the national governing body for triathlon, duathlon and associated multisport in Great Britain. It administers triathlon in England, Scotland, Wales, the Channel Islands and the Isle of Man.
About the Role
As Membership Marketing Manager, you will lead the development and delivery of marketing plans designed to grow British Triathlon’s membership base, increase revenue, strengthen retention and the value members receive from their relationship with the organisation. Sitting at the intersection of marketing, communications and member experience, and spanning all three home nations, you will plan and deliver campaigns and lifecycle communications that drive member acquisition, retention and engagement.
You will develop and deliver targeted membership campaigns across owned, earned and paid channels — driving acquisition, retention and win-back. You will work closely with CRM and digital colleagues to optimise member lifecycle communications, collaborate with teams across the organisation to strengthen the membership proposition, and use data and insight to continuously improve campaign performance and member experience.
We’re searching for someone with at least three years’ marketing experience and a proven track record of delivering successful multi-channel campaigns. You will have a strong understanding of customer acquisition and retention principles, hands-on experience with CRM platforms such as HubSpot, be a digital marketing native and have the confidence to use data and insight to drive decisions and report on performance. You will be an excellent communicator who builds strong relationships across teams and brings a commercially aware, audience-led approach to everything you do. Experience in membership, sport, charity or a governing body environment would be a welcome advantage.
Successful working relationships are key to any role. Our new Membership Marketing Manager will report into the Head of Marketing & Memberships. The successful candidate will be an integral and valued member of the Brand, Engagement and Membership Directorate, working closely with the Head of Marketing & Membership and their team, as well as colleagues across customer experience, CRM, data & insight, events, participation and commercial functions. The role will also engage with Home Nations stakeholders and external agencies and partners where relevant to campaign delivery.
This role benefits from our hybrid working model, with colleagues typically spending 2-3 days per week at our Loughborough head office - a supportive, collaborative and energetic environment within the Loughborough University campus. The remaining time can be worked from home, offering genuine flexibility alongside the benefits of regular in-person connection with your team. We also value the different perspectives that a more representative workforce will bring to our work and are particularly keen to hear from applicants from diverse communities and backgrounds.
Benefits
British Triathlon offers a competitive benefits package, including:
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How to Apply
Please click APPLY NOW to send your CV and Cover Letter to our team.