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Customer Engagement Executive - Marketing
British Cycling
British Cycling is the main national governing body for cycle sport in Great Britain. It administers most competitive cycling in Great Britain, the Channel Islands and the Isle of Man.
Job Posted- 5 Feb 2026
Status- Full Time
Location- England
Closing date- 23 Feb 2026
About the role
Customer engagement is a hugely important function for us at British Cycling, ensuring that everyone we interact with digitally gets the best possible experience. With roots in the marketing department, our approach to creating great interactions combines data, content and creativity to understand our audiences and build positive moments wherever our paths cross.
With involvement in almost everything the organisation is doing, it’s a great position for someone with an interest in sport (or even better, cycling). Plus, it’s a really exciting time to join, with our digital transformation plans starting to unfold.
Responsibilities
- Support the Customer Engagement Lead to curate user journeys, plan and build email communications and marketing, and constantly optimise our content to ensure it performs to the highest levels.
- Our customers are varied and you will need to use data to deliver appropriate content, blending personalised messaging with inspiring imagery.
- Analysis of trends and engagement is key, and you will be a champion for accountability and insight. Working independently and with both internal and external stakeholders, you will summarise the effectiveness of activity.
- Alongside supporting on our email and surrounding customer channels, you will additionally get involved in planning and executing written content pieces and publishing across multiple platforms, in line with a data-driven editorial calendar.
- Covering everything from interviews to training plans, you should have a flexible and fun approach to creating content. Optimising for audience, channel and aim, we’re looking or someone to bring fresh ideas to our evolving digital infrastructure and excite the cycling community.
- We’re going through a period of digital transformation which has many moving parts. You will play a central role in the migration of existing content to our new platform.
About you
Technical capabilities and experience
- Highly proficient using a customer experience and data platform or CRM (we use DotDigital), including email building, segmentation and automation.
- Experience as a data handler, seeing the people within data profiles – and using this insight to give every individual a great experience.
- A responsible record-keeper, with the ability to manage large data sets and use planning tools.
- A brand protector, able to apply a uniform tone and maintain consistency.
- A confident copywriter, able to experiment with different styles and approaches to keep British Cycling content fresh, relevant and engaging.
- Gives consideration to design, delivery and brand protection.
- Three years’ or more of professional experience in related roles.
Desirable
- An understanding of writing for search engine optimisation (SEO).
- Knowledge of Google Analytics 4.
- Knowledge of website content management systems (CMS).
- An interest in cycling and knowledge of different ways to ride.
What are the perks?
- Competitive Salary
- Cycle to Work Scheme
- Generous Holidays (25 days + bank holidays)
- Holiday purchase scheme
- Life Assurance
- Pension
How to Apply
Please click APPLY NOW to begin the application process.