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Senior Social Media Executive
Brentford Football Club
Brentford Football Club is a professional football club in Brentford, West London, England, which competes in the Premier League, the highest tier of English football, having gained promotion via the playoffs at the end of the 2020–21 Championship season.
Job Posted- 5 Nov 2025
Status- Full Time
Location- England
Closing date- 19 Nov 2025
Job Overview
The Senior Social Media Executive plays a key role in Brentford FC’s Digital & Communications department, driving the Club’s social media presence across global platforms. The role’s purpose is to develop and deliver creative, data-led social strategies that strengthen fan engagement, grow audiences, and reflect the Club’s values and identity.
Working closely with the Social Content Lead and wider Content Team, the Senior Social Media Executive will be responsible for producing high-performing digital content, harnessing social trends, and ensuring that every campaign contributes to the Club’s strategic objectives. This position has a significant impact on how Brentford FC connects with supporters worldwide, helping to shape the Club’s digital voice and global reputation.
Key Responsibilities
- Develop and execute the Club’s social media strategy in alignment with brand objectives, marketing campaigns, and fan engagement goals
- Oversee annual and campaign-based social calendars, ensuring timely, relevant, and platform-appropriate content
- Contribute to long-term growth strategies for fan engagement, reach, and follower development across global audiences
- Manage day-to-day publishing and scheduling across YouTube, TikTok, Instagram, X, Facebook, and Reddit
- Collaborate closely with video, design, and editorial teams to deliver best-in-class creative output
- Provide creative input and feedback during campaign concepting and asset production
- Use Photoshop and basic design tools to adapt and optimise assets for specific channels
- Maintain a consistent brand tone of voice and uphold the Club’s visual and editorial standards
- Track and report on performance metrics, providing actionable insights and recommendations to optimise strategy
- Use social listening tools (e.g., Brandwatch, Sprinklr, Sprout, Talkwalker) to monitor fan sentiment, identify opportunities, and spot emerging trends
- Prepare weekly, monthly, and campaign-based performance reports for internal stakeholders and leadership
- Manage paid and boosted social campaigns, including setup, targeting, performance optimisation, and reporting
- Support and oversee influencer and podcast collaborations, ensuring they align with brand values and deliver measurable results
- Work cross-functionally with Communications, Partnerships, Marketing, and Player Care teams to coordinate social activity
- Serve as a point of contact for agency partners and external vendors, ensuring consistent execution and quality
- Contribute to the Club’s matchday coverage strategy, including live posting, real-time engagement, and post-match analysis
- Stay ahead of social media trends, platform updates, and fan behavior to identify new opportunities for the Club
- Experiment with new content formats and emerging platforms (Threads, Discord, Twitch, etc.) to reach younger audiences
Knowledge
- Proven experience managing and growing multi-platform social channelsfor large-scale audiences
- Strong understanding of sports and football culture, including live event coverage and fan engagement dynamics
- Proficient in social listening and planning tools such as Sprout, Traackr, Brandwatch, Meltwater, Sprinklr, or Talkwalker
- Experience with paid social media management, including campaign setup, boosting, targeting, and performance reporting
- In-depth understanding of social media analytics, KPIs, and data-driven decision making
Specialist Skills
- Skilled in Photoshop (or equivalent creative software) for quick-turn content creation and optimisation
- Ability to manage end-to-end social campaigns, from concept and planning through to execution and evaluation
- Confident in using content scheduling and workflow tools to streamline delivery and team coordination
- Strong copywriting and storytelling abilities, with attention to tone, accuracy, and consistency
- Familiarity with influencer and creator marketing, including partnership briefing and evaluation
People Skills
- Excellent collaboration and communication skills, working closely with internal teams including Marketing, Football Communications, Partnerships, and Corporate Affairs
- Comfortable working under pressure in fast-paced, live environmentssuch as matchdays and event coverage
- Strong interpersonal skills with the ability to influence, brief, and coordinate across multiple stakeholders
- Supportive team player who contributes to a positive, creative, and inclusive working culture
External Impact
- Builds relationships with influencers, creators, agencies, and brand partners to amplify the Club’s reach and engagement
- Monitors fan conversations and sentiment to maintain a strong and authentic connection with Brentford’s global supporter community
Decision Making
- Exercises judgment on real-time content decisions during live events and breaking moments
- Balances creative freedom with brand consistency and risk awareness
- Uses data insights to inform campaign adjustments and guide content priorities
Innovation
- Champions innovation across the Club’s social media approach, exploring emerging platforms and creative formats
- Identifies and implements new tools, technologies, and storytelling techniques to enhance performance and fan engagement
- Continuously evaluates and refines strategies to ensure Brentford FC remains a digital leader within the Premier League
General Club Accountabilities
- To ensure compliance with all relevant Club policies, including safeguarding, health and safety policies and with specific reference to the data regulations (GDPR and PECR)
- To ensure compliance with the Club’s Code of Conduct
- To ensure compliance with all relevant legal, regulatory, ethical and social requirements
- To build and maintain good working relationships both internally and externally, maintaining a professional image at all times when representing Brentford FC
- To keep confidential any information gained regarding the Club and its personnel
- To maintain a flexible approach to work at all times
- To ensure compliance with all Matchday Safeguarding processes
- To ensure compliance with the Club’s Safeguarding Policy and processes
- To promote and support positive mental health and wellbeing throughout the Club both on and off the field
- To promote equity, diversity and inclusion at the Club, in line with our EDI strategy
How to Apply
Please click “Apply Now” to begin your application.
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