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Partnership Services Lead
Brentford Football Club
Brentford Football Club is a professional football club in Brentford, West London, England, which competes in the Premier League, the highest tier of English football, having gained promotion via the playoffs at the end of the 2020–21 Championship season.
Job Posted- 8 Oct 2025
Status- Contract - Fixed Term
- Full Time
Location- England
Closing date- 13 Oct 2025
The Role of the Partnership Services Lead
Now in our fifth year as a Premier League Club, Brentford FC is established in the top level of English football. Growth on the pitch is helping growth off the pitch and as such, we have an exciting opportunity for an experienced, creative, resourceful, team player to join our dynamic Partnership Services team.
The Partnership Services team carry out a diverse range of activities and events throughout the calendar to ensure the club is fulfilling its contractual obligations to partners and to ensure that each partner maximises the value of their investment with the Club.
Working closely with the Head of Partnership Services, the successful candidate will play a vital role in the planning and delivery of partner assets and activations and will be responsible for enhancing current and new partner relationships and will be responsible for overseeing and managing two direct reports.
Main Accountabilities
- Oversee day-to-day management and ensure full delivery of contractual partnership rights for a portfolio of key partners
- Help develop strategic plans for partners and nurture senior-level relationships
- Collaborate with the Head of Partnership Services to create marketing and activation plans for selected partners
- Work with partners to deliver innovative, engaging activations that drive satisfaction and achieve clear objectives
- Assist in the management and delivery of partner events and experiences, such as matchday activations, Play on the Pitch experiences, and Training Ground visits
- Liaise with internal departments to ensure contracted assets are delivered on time and to the highest standard
- Maintain excellent relationships with internal and external stakeholders to deliver seamless activations on Matchdays and non-Matchdays
- Ensure the Partnership database is accurately maintained
- Help develop best-in-class case studies for use across the Club and partnership channels
- Support reporting to partners on contractual delivery, activations, and media value
- Stay informed on industry trends, standards, and best practices in partnership marketing
Knowledge
- Minimum of five years’ experience managing partnership activations and campaigns with brands or rightsholders
- Clear understanding of partnership marketing, measurement, and the role of sponsorship in sport
- Strong relationship and stakeholder management skills
- Familiarity with digital marketing and social media trends
- Experience managing and developing team members
- Knowledge of Salesforce or similar platforms
Specialist Skills
- Proven account management experience
- Excellent verbal and written communication skills
- Strong attention to detail, proactive approach, and methodical in task management
- Ability to prioritise workload effectively and meet deadlines
People Skills
- Line manages two direct reports: Partnership Account Manager and Senior Partnership Services Executive
- Build and maintain strong internal relationships across Partnership Sales, Commercial Operations, Content, Marketing Services, Stadium Operations, Fan & Community Relations, Corporate Affairs, and Finance
- Ability to influence others and build collaborative relationships
- Remain calm under pressure and positively influence team and colleagues
External Impact
- Attend partner events and meetings, acting as an ambassador for the Club
- Represent the Partnership Services team in a confident, self-motivated, and enthusiastic manner with both internal and external stakeholders
Decision Making
- Make day-to-day operational decisions regarding partner activations, events, and delivery schedules to ensure contractual obligations are met
- Prioritise and allocate team resources effectively across multiple projects and partner accounts
- Decide how to respond to partner requests or challenges within agreed guidelines, escalating only when necessary
- Influence the strategic direction of partner activations by providing insights and recommendations to the Head of Partnership Services
- Make decisions on internal processes and workflows within the team to improve efficiency and effectiveness
Innovation
- Confidently ideate and develop marketing plans for partners, contributing creative ideas to the team
- Identify opportunities to improve service levels and operational processes
- Introduce new and compelling ideas to current partners, supporting cross-sell and upsell opportunities for Brentford FC commercial rights
General Club Accountabilities
- To ensure compliance with all relevant Club policies, including safeguarding, health and safety policies and with specific reference to the data regulations (GDPR and PECR)
- To ensure compliance with the Club’s Code of Conduct
- To ensure compliance with all relevant legal, regulatory, ethical and social requirements
- To build and maintain good working relationships both internally and externally, maintaining a professional image at all times when representing Brentford FC
- To keep confidential any information gained regarding the Club and its personnel
- To maintain a flexible approach to work at all times
- To ensure compliance with all Matchday Safeguarding processes
- To ensure compliance with the Club’s Safeguarding Policy and processes
- To promote and support positive mental health and wellbeing throughout the Club both on and off the field
- To promote equity, diversity and inclusion at the Club, in line with our EDI strategy
Inclusion Statement
Brentford FC is an organisation which values and is passionate about diversity and inclusivity. Whilst our recruitment decisions are always based on merit and suitability, we welcome and encourage applications from qualified candidates, including those from underrepresented groups – such as those from ethnically diverse backgrounds, women, those from the LGBTQ+ community and those with disabilities. Should you require any workplace accommodations (also known as ‘reasonable adjustments), you will have the opportunity to let us know at the appropriate points in the hiring process.
How to Apply
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