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Marketing & Campaigns Manager
Bath Rugby
Bath Rugby is a professional rugby union club in Bath, Somerset, England. They play in Premiership Rugby, England's top division of rugby. Founded in 1865 as Bath Football Club, since 1894 the club has played at the Recreation Ground in the city centre.
Job Posted- 10 Mar 2026
Status- Full Time
Location- England
Closing date- 23 Mar 2026
Bath Rugby is seeking a commercially driven and digitally savvy Marketing Manager to support the planning, execution, and optimisation of marketing campaigns, with a strong emphasis on driving matchday ticket sales. This role will play a key part in delivering data-led campaigns, managing paid media channels, and enhancing fan engagement across the full marketing mix.
Key Responsibilities
- Lead the management and optimisation of paid media channels, including Meta, Google, and TikTok
- Plan and deliver integrated marketing campaigns with a primary focus on increasing matchday ticket sales
- Manage and reconcile marketing budget, ensuring efficient allocation and strong ROI
- Write and develop compelling advertising copy, tailored to different audiences and platforms
- Execute A/B testing strategies to continuously improve campaign performance
- Provide creative recommendations to enhance campaign effectiveness and brand impact •
- Build and refine audience segmentation strategies to improve targeting and conversion rates
- Deliver regular reporting and performance insights, using data to inform future marketing activity
Required Experience
• Hands-on experience with
• Meta Ads Manager
Google Ads
o TikTok Ads
o Google Analytics
o Google Tag Manager
• Full understanding of the marketing mix Preferred Experience
- Experience working with venue and ticketing
- Experience managing OOH, Radio and Podcast adverts
- Experience working within a marketing agency environment is highly desirable.
Skills
- Strong analytical mindset with the ability to interpret data and translate it into actionable insights
- Excellent copywriting and communication skills
- Experience managing budgets and delivering measurable ROI
- Proactive, creative thinker with strong attention to detail
- Passion for sport and fan engagement king For
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How to Apply
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