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Fan Experience Manager

World Rugby

World Rugby is the world governing and law-making body for the sport of Rugby Union based in Dublin. In addition to its governance functions World Rugby organises a number of international tournaments and events.

Posted
7 May 2024
Status
Full Time
Location
England
Closing date
24 May 2024

We are looking to appoint a Fan Experience Manager who is creative and passionate about the opportunity to deliver a best-in-class fan experience that provides memorable experiences to engage fans and drive global visibility. The quality of experience for fans relies heavily on the support of our Official Hosts, venues, partners and a broad range of internal and external stakeholders.

What you’ll be doing:

  • Execute a comprehensive and data driven fan experience strategy for RWC25, aligned with the event objectives and target audience.
  • Develop and oversee the end-to-end journey for fans attending RWC matches and events from the moment of ticket purchase until returning home.
  • Lead the cross-functional fan experience working group to ensure consistency across all touchpoints.
  • Create a fan experience plan for each of the 25 match days to drive ticket sales, increase dwell time and maximise engagement. To include fan walking routes, venue plaza and concourse entertainment in collaboration with LOC Senior Marketing Manager.
  • Approach planning with both a creative and commercial mindset, working with the Brand Partnerships team to establish opportunities and drive value.
  • Manage agency delivery partner(s) and fan experience match day volunteers.
  • Liaise with official hosts to incorporate fan activation plans and festivals into the overall fan experience plan.
  • Liaise with multiple internal stakeholders and partners and ensure fan integration into tournament events such as team welcome ceremonies, open training sessions, partner activation events etc.
  • Work closely with the Product and Fan Experience team to maximise opportunities across entertainment, retail, and premium experiences.
  • Collaborate with the marketing and communications functions to develop and roll out fan comms plans to include marketing campaigns and tournament information.
  • Budget management.
  • Monitor and analyse fan feedback and operational metrics, identifying trends and opportunities for improvement.
  • Other duties as required to meet organisational or team objectives, as directed by the Lead for City Operations.

Experience & knowledge you’ll need:

  • Delivery of fan experience at major events (sporting or entertainment experience preferred)
  • Event production experience.
  • Management of creative development and creative processes
  • Proven success of building excellent working relationships with multiple senior stakeholders
  • Budget management and agency management experience
  • Strong event planning and project management skills
  • Deep understanding of event management and logistics
  • Strong written communication and presentation skills and ability to deliver quality reports
  • Accustomed to working with a high level of corporate and public scrutiny

How to Apply

Please click “Apply Now” to begin your application.


Additional Information

Status
Full Time
Job Type
Supporter Services
Sport
Rugby Union
Pay Information
Competitive

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