Home → Jobs
Marketing Executive, Women's Cricket
Warwickshire County Cricket Club
Founded in 1882 Warwickshire County Cricket Club is one of the 18 major county clubs which make up the English and Welsh domestic cricket structure, representing the historic county of Warwickshire.
Job Posted- 2 Oct 2024
Status- Full Time
Location- England
Closing date- 15 Oct 2024
About Us:
Warwickshire County Cricket Club is on a mission to be the best cricket business in the world. Our home is Edgbaston Stadium, one of the leading venues in world cricket, renowned for its atmosphere and has played host to some of the biggest and most iconic moments in cricket.
We're expanding our commitment to the game with the introduction of Bears Women, a fully professional team that will compete in the Tier 1 competitions from 2025. This initiative reflects our focus on supporting and elevating women's cricket.
Joining our Team:
Are you an enthusiastic and passionate marketeer who is passionate about growing women’s sport in the Midlands? Warwickshire County Cricket Club is looking for a creative-thinking Marketing Executive to join our new professional Bears Women’s team.
This newly appointed position will play a leading role as we seek to grow our domestic audiences, attract new fans and create a fun and welcoming environment for all supporters. Don’t worry if you’re not a cricket fan, we are looking for someone to bring a fresh view and innovative ideas for a brand-new team.
Your responsibilities will include campaign planning, collaborating with the wider marketing and commercial team, and managing digital marketing across our platforms, including CRM, social media, website, and app. You’ll also contribute to content creation and support matchday marketing efforts.
What We’re Looking For:
- Creative Marketing Skills: You should have experience in a fast-paced, consumer-focused environment, with a knack for digital marketing and content creation.
- Analytical Mindset: You'll use data to drive decisions and assess campaign performance.
- Team Player: Collaboration is key. You'll work closely with our internal teams and external partners to deliver excellent results.
Job Purpose:
The Marketing Executive will play a critical role in promoting and developing the Bears Women’s team at Warwickshire County Cricket Club. This position focuses on growing domestic audiences, attracting new fans, and ensuring an engaging and welcoming environment for all supporters.
The role involves strategic campaign planning, working closely with the wider marketing and commercial teams, and leveraging digital marketing platforms including CRM, social media, website, and app. The Marketing Executive will also contribute to matchday operations, ensuring seamless delivery of marketing initiatives. A passion for women's sports and the ability to bring innovative ideas are key to success in this role, regardless of prior cricket knowledge.
Role Profile and Key Responsibilities:
• Develop and execute marketing plans for Bears Women, through both above the line and below the line platforms, to drive ticket sales, increase attendances and build the engaged fanbase (physical and digital) across the region.
• Develop the Bears Women’s team brand and gain a deep understanding of audiences to build equity and relevance, translating into commercial sales.
• Use analytical tools to assess performance of marketing, digital and content campaigns.
• Deliver fan activations at all Bears Women’s matchdays and support the overall match delivery.
• Support with the creation of content across our digital channels.
• Develop strong relationships with the Warwickshire Cricket Foundation and deliver marketing initiatives to clubs, schools and community groups.
• Support the wider business with any relevant marketing requests where aligned to the purpose.
Key Relationships:
• Data/Marketing Agency – Two Circles
• Website Agency – Class Creative
• App Developers – Audience View
• England & Wales Cricket Board (ECB)
• Warwickshire Cricket Foundation (WCF)
• Internal – Commercial, cricket, community and wider business
Person Specification:
Experience:-
• Marketing degree or relevant Marketing qualification
• Experience of working in a creative, fast-paced, consumer facing marketing role
• Experience working across a full marketing mix
• Familiarity with cricket or sports-related content is an advantage – but by no means necessary
Skills:-
• Digital marketing knowledge and experience using analytical tools
• Planning and organisational skills
• Ability to work to strict deadlines
• Creative marketing ability
• Excellent relationship building skills
• Event management
Personal attributes:-
• Commitment, drive and energy
• Creative and open
• Enjoys accountability and responsibility
• Willingness to (learn and) contribute to all areas of the business
• Positive attitude
• Enthusiastic, confident with the ability to present
• To be flexible for working hours and working some weekends/evenings
• Team player
Our Values:
We are Bears, and our values are the heartbeat of everything we do:
• Passion: Genuine passion for what we do
• Respect: Our history and who we are
• Innovation: We’re not afraid to be different
• Diversity: In our people and thinking
• Excellence: We want to be the best
Why Join Us:
At Warwickshire County Cricket Club, you'll be part of a dynamic team that values creativity, innovation, and a commitment to excellence. This is a unique opportunity to shape the future of women's sport in the region and be part of something truly special.
We offer more than just a career; we offer an experience:
• Engaging Environment: Immerse yourself in the exciting world of cricket, surrounded by individuals who are dedicated to the sport.
• Cutting-Edge Facilities: Work at Edgbaston Stadium, a world-class facility that hosts some of the most thrilling cricket and live events.
• Exciting Benefits: Enjoy perks like free on-site parking, enhanced pension contributions, private healthcare, Christmas shut down, wellness week, and more!
• Career Development: Grow your career with development opportunities and the chance to make your mark in the cricket industry.
• Team Spirit: Join a team that celebrates success, supports one another, and makes a real impact.
Right to Work in the UK Statement
All applicants must have the legal right to work in the UK. Unfortunately, Warwickshire County Cricket Club and Warwickshire Cricket Foundation are unable to sponsor work visas. Therefore, please do not apply if you do not have the right to work in the UK. Before employment commences, successful candidates will be required to provide evidence of their eligibility to work in the UK in accordance with the Immigration, Asylum and Nationality Act 2006.
Equal Opportunities In Employment Policy Statement
Warwickshire Cricket Foundation partners with Warwickshire County Cricket Club. Together we will ensure that all existing and potential employees receive equal consideration, and is committed to the elimination of unlawful or unfair discrimination on the grounds of gender, race, disability, colour, ethnic and national origin, nationality, sexuality, marital status, responsibility for dependants, religion, trade union activity and age (up to 65).
It is the intention of Warwickshire County Cricket Club that its work force, at all levels, should reflect the composition of the City’s population. To achieve this Warwickshire County Cricket Club will take active and positive steps to eliminate discrimination, reduce the effects of past discrimination and to promote equality in employment.
Safeguarding Statement
Warwickshire Cricket Foundation and Warwickshire County Cricket Club is proud to be at the forefront of safeguarding in cricket. Our commitment extends beyond the cricket field, emphasising the importance of fostering an atmosphere of trust, respect, and protection. Through continuous training, awareness programs, and the implementation of best practices, we strive to create an environment where everyone feels safe, valued, and empowered. We understand the responsibility that comes with engaging with children, young people, and vulnerable adults, and we remain vigilant in upholding the highest standards of safeguarding in all facets of our operations. As such, roles involving any type of Regulated Activity or any interaction with children, young people or vulnerable adults are subjected to a safer recruitment process: ECB DBS clearance is mandatory before taking up the role.
Safer Recruitment Statement
Warwickshire County Cricket Club and Warwickshire Cricket Foundation are firmly committed to creating a safe and inclusive environment for children and adults to enjoy the game. It is essential that Safer Recruitment practices are followed to ensure all staff and volunteers are suitable for their role, appropriately vetted and supported by the club.
Ready to take the plunge into an exciting career with WCCC?