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Marketing Coordinator

The R&A

The R&A is golf's governing body and organiser of The Open Championship.

Posted
16 Sep 2022
Status
Full Time
Permanent
Location
Scotland
Closing date
30 Sep 2022

Job Purpose

The R&A is at the forefront in modernising the sport and making it more relevant to today’s society. The R&A’s purpose is to make golf more accessible, appealing and inclusive and to ensure it is thriving 50 years from now. Our Commercial department plays a key role in supporting that purpose and currently seeks to recruit a Marketing Coordinator to support the planning and execution of marketing campaigns and activities in relation to commercial activities of The R&A’s Championships.

The successful candidate will be required to engage and convert audiences through creative campaigns, activities and tactics which deliver growth across core revenue streams.

Reporting to the Marketing Manager – The One Club, the individual will be responsible for supporting the growth of The Open’s E-Commerce and The R&A’s championship Ticketing. Commercially focused with a creative and analytical mind, the individual will also play a big part in the growth and management of The Open’s owned and addressable audiences.

Job Description

Role and Responsibilities

Creation and Growth of Direct Revenue

  • Support in the creation of the marketing plans related to Ticketing for The Open.
  • Own the timely development and delivery of high impact, cost effective marketing plans in support of seasonal activity and events across owned E-Commerce (Merchandise).
  • Coordinate campaigns with 3rd parties to maximise returns and identify suitable target audiences.
  • Work and communicate effectively with internal and external stakeholders.

Growth of an Owned and Addressable Audience

  • Support the wider marketing team in taking responsibility for The Open’s contactable audience, identifying gaps and growth opportunities and the mechanism to effectively engage these audiences.
  • Develop relevant strategies and tactics to drive growth of the known audience.

Engagement

  • Manage, agree and deploy campaigns which utilise the most suitable channels (above and below the line) to balance awareness with conversion.
  • Identify new and innovative ways to drive cross and up sell revenue from engaged audiences.
  • Identify requirements to optimise customer journeys and work with Digital Channel Manager to define and deploy these.
  • Work with Digital Channel Manager to track, understand and react to performance throughout the course of a campaigns.

Qualifications and Experience

Essential

  • Educated to degree level, or equivalent work experience in a marketing role.
  • Strong knowledge of digital communications and understanding of a fully integrated marketing mix.

Desirable

  • Experience or understanding of digital platforms such as email marketing, google analytics or CMS platforms

Skills

Essential

  • Ability to write engaging marketing copy for email, website or editorial purposes
  • Excellent interpersonal skills with the ability to communicate effectively at all levels, both internally and externally.
  • Strong organisational skills, with an ability to juggle multiple tasks and work to tight deadlines.
  • Proactive, self-motivated and ambitious with the ability to think for yourself.
  • An enthusiasm and understanding of marketing campaigns.

Desirable

  • High standard of written, communication and presentation skills in English.

How To Apply:

Please click 'Apply Now' to begin the online application process.

Please note that we are unable to provide sponsorship for a work visa so candidates should ensure they already have or are able to obtain the right to work in the UK before applying.


Additional Information

Status
Full Time
Permanent
Job Type
Marketing & Communications
Sport
Golf

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