Head of Digital Partnerships and Distribution
The Premier League
The Premier League is the organising body of the Premier League with responsibility for the competition, its Rule Book and the centralised broadcast and other commercial rights.
- Posted
- 13 Mar 2023
- Status
- Full Time
- Location
- England
- Closing date
- 27 Mar 2023
The Premier League’s digital media output plays a vital role in helping grow the global reach of our competition, increasing engagement among football and sports fans, in order to act as a meaningful global promotional vehicle for our member Clubs, broadcast licensees and commercial brand partners as a meaningful promotional vehicle.
The digital media team aim to drive significant growth in audience reach, engagement, breadth, and depth across an earned, operated, owned and direct set of audiences, while also dedicating particular focus to the three key markets of the US, India and China.
This exciting new role in our digital media team will lead on collaboration opportunities with the clubs, broadcast licensees and commercial brand partners, and third party platform partners, ensuring that the Premier League’s efforts to grow and broaden the Premier League’s global audience across multiple platforms are successful, and result in stronger and deeper fan engagement with these key stakeholder groups.
This role will work closely with the Head of Digital Marketing and Product and the Head of Digital Content to ensure that the Premier League’s digital media offerings are continually adding value to the club and partner ecosystem, including being the relevant partner’s main point of contact for digital media, delivering on contractual requirements and identifying and realising mutual collaboration opportunities. The ideal candidate will have a platform and / or content background, an affinity for sports, and experience of partnership, agency and project management.
Who we are
The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in over 880 million homes in 188 countries.
We have a wide variety of responsibilities. These include organising the competition and its Handbook Book as well as managing the centralised broadcast and commercial rights. The work we do in conjunction with the Clubs also goes far beyond the 90 minutes. We support and provide a framework for youth development, we protect the organisation’s intellectual property, support the wider game and community programmes, undertake international development work and liaise with governing bodies and other leagues. Our hybrid-working model also allows you some variety on your place of work, offering you the chance to work from home on some days each week. Where possible, you will attend the office or site visits in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.
The role
In this exciting new role, you will be required to manage the Digital Media team’s day to day relationship with the clubs, broadcast and commercial partners, and third party media platforms, ensuring that opportunity and success is being maximised for all. The role involves, but is not limited to, the following duties:
- Manage the day to day relationship with broadcast partner counterparts from a digital media content and product perspective, including the delivery of contracted rights, and exploring ongoing collaboration opportunities and partnerships, particularly around key milestones in the season
- Manage the day to day relationship with brand partner counterparts from a digital media content and product perspective, including the delivery of contracted rights, and exploring ongoing collaboration opportunities and partnerships
- Manage the day to day relationship with third party media platforms, such as the social media platforms, ensuring ongoing best practice across all Premier League operated channels, as well as identifying and exploring opportunities for bespoke collaboration
- Manage the day to day relationship with club counterparts from a digital media content and product perspective, including exploring ongoing collaboration opportunities and partnerships
- Lead, manage and identify both existing and new opportunities for content and product distribution and collaboration in support of the Premier League’s fan marketing activities and digital media growth objectives
- Identify new opportunities for collaboration and syndication with additional partners, feeding in content and product ideas to the Head of Content and Head of Product and Digital Marketing respectively
- Support in the increase of partner content quality, platform engagement, and audience growth, as well as analysing individual and overall stakeholder performance
- Solicit, organise, and analyse feedback from partners support with data, building the Premier League’s reputation as a longstanding and trusted partner
- Support in the overall running of the digital media team, including willingness to pitch in on special projects
- Support across the overall Media department, including collaboration and engagement with colleagues across both digital media and broadcast
Requirements for the role
- Significant work experience in the sports content and product landscape at platform, agency, rightsholder, brand or related role
- Experience developing and executing high-impact collaborations and activations with proven success and impact
- Experience of managing and producing deliverables in a fast-paced environment
- Strong creative eye and appreciation for quality execution
- Strong organisational skills with the ability to schedule and prioritise multiple work streams effectively
- Understanding and experience of delivering contracts, rights and committed deliverables
- A motivated, proactive and ambitious individual with exceptional communication skills
- Collaborative and open-minded team player with the confidence to deal with senior internal and external figures
- Keen sports fan with a solid knowledge of the Premier League’s structure and context in the industry
- Excellent and adaptable communications skills
- Meticulous attention to detail
- Ability to demonstrate creative vision and identify innovative solutions
The Premier League is an equal opportunities employer and welcomes applications from all sections of the community. All appointments will be made based on merit.
How to Apply
To apply please click 'Apply Now' to begin the application process and apply with your CV and a cover letter.
The closing date for applications is Monday 27 March 2023. We will remove barriers that prospective candidates might face at any stage of our recruitment process.
If you have a disability and would like the advert in an alternative format, or would like to talk about how we can adjust the interview process to best support you, please contact [email protected]
About The Premier League
The Premier League is home to some of the most competitive and compelling football in the world. The League and our clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in nearly 800m homes in 188 countries.
We have a wide variety of responsibilities. These include organising the competition and its Rule Book as well as managing the centralised broadcast and commercial rights. The work we do in conjunction with the clubs also goes far beyond the 90 minutes. We support and provide a framework for youth development, we protect the organisation’s intellectual property, support the wider game and community programmes, undertake international development work and liaise with governing bodies and other leagues.