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CRM Executive

The Jockey Club

The largest employer in British Racing. We stage the Randox Grand National, Boodles Cheltenham Gold Cup and The Derby. The mission of The Jockey Club is to act for the long term good of British racing in everything we do

25 Jun 2024
Full Time
Closing date
8 Aug 2024

About the role

Are you a dynamic CRM Executive looking to make your mark in the sports and entertainment industry? We have a fantastic opportunity for you to join our Digital Marketing Team at The Jockey Club, where we stage thrilling sporting occasions and live events nationwide.

At this exciting time in our journey, you'll work across multiple channels, utilizing our ever-growing wealth of data to enhance fan engagement and fanbase management strategies. You will play a key role in increasing ticket sales, driving fan engagement, and encouraging repeat visits to some of the biggest events in the industry including, The Grand National, The Cheltenham Festival, and The Derby. As a CRM Executive, you'll also collaborate with prestigious partners such as Boodles and Aston Martin and be part of hosting world-class leisure and hospitality events.

Millions of people every year enjoy the special experiences we offer through racing, music, food, and entertainment on racedays and beyond. If you're passionate about leveraging data to create unforgettable customer experiences and eager to work in a vibrant, fast-paced marketing team, we want to hear from you!

The CRM Executive will

¨ Plan, execute and monitor execution of multi-channel CRM campaigns across email, SMS, push notifications, in-app and direct mail to increase customer engagement, loyalty and revenues.

¨ Manage end-to-end campaign delivery from initial stakeholder briefing and requirements gathering, planning, and targeting, set-up and creative, deployment and reporting.

¨ Co-ordinate with wider Marketing, Digital, Commercial and Partnerships teams to ensure all CRM campaigns are on-brand and integrate seamlessly into holistic initiatives.

¨ Write copy, choose imagery/artwork and brief internal design teams to create compelling content and impactful campaigns.

¨ Help define, execute, and optimise customer/fanbase lifecycle journey workflows through welcome/nurture, engage/retain, monetisation/upsell, reward/winback and feedback/advocacy.

¨ Utilise insight and segmentation modelling to build targeting groups comprising demographic, purchase, engagement, interaction, preference, and interest data.

¨ Prepare and distribute post campaign performance reporting, recommending actionable insights that deliver continuous improvement.

¨ Identify and action new opportunities for automated and triggered CRM programmes to gain production and operational efficiencies.

¨ Assist with the set-up, implementation and reporting of data acquisition opportunities (online and at-venue data capture) to help grow marketable database volumes.

¨ Define and deliver targeting lists for outbound telephone calling, CRO/Digital personalisation and paid media targeting/suppression/look-a-likes.

¨ Champion CRM best practice and ensure all CRM activities comply with data protection regulations.

About you

¨ Experienced CRM Executive capable building, deploying, and testing CRM campaigns and using Dotdigital or a similar ESP/ Customer Engagement Platforms

¨ Experience using data, insight, and segmentations to define targeting groups.

¨ Ability to interpret data to measure campaign impact and effectiveness and identify actionable insights.

¨ Excellent Communicator with ability to build highly positive relationships cross functionally.

¨ Process driven with strong organisational and time-management skills for running multiple campaigns or projects simultaneously.

¨ Passionate in delivering high quality results with outstanding attention to detail.

¨ Highly collaborative and supportive approach to working with colleagues who have shared accountabilities but who play different roles trusting and empowering them to deliver their part effectively.

About The Jockey Club

The Jockey Club stages thrilling sporting occasions and live events nationwide including The Grand National, The Cheltenham Festival and The Derby. Millions of people every year enjoy the special experiences we offer through racing, music, food and entertainment on racedays and beyond.

As the largest commercial group in British racing, we are guided by our mission to act for the long term good of the sport. Every penny we make goes back into racing to promote excellence within Britain’s second biggest spectator sport. Our people are what makes this possible

At The Jockey Club people are at the heart of what we do and drive our success. We are inclusive and actively seek to attract people with unique backgrounds and perspectives. Diverse, collaborative teams are pivotal to our success and support the potential and growth of all our people.

What we offer in return

¨ All colleagues can go along to any of our race day or music events free of charge – along with 3 friends or family with our TeamPass Ticket scheme.

¨ An award-winning pension scheme provider with a generous employer contribution

¨ A healthcare cash back plan enabling you to claim money back on health & wellbeing services.

¨ 25 days annual leave

¨ Access to a suite of Learning & Development training resources from renowned providers

¨ A whole host of other benefits including free eyecare vouchers, a ride to work cycle scheme & discounts across varying retailers & services.

If you think you have everything we’re looking for and more, then we’d love to hear from you. Don’t hang around, our closing date for this vacancy is 8th July but we reserve the right to bring this forward if we have a high volume of applications.

This role may be subject to a criminal record check, standard or enhanced DBS check or BHA Suitability Check. By applying you confirm that you are happy for these checks to be carried out.

Additional Information

Full Time
Job Type
Sales & Sponsorship
Supporter Services

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