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BE Football Engagement Coordinator

The Football Association of Wales (FAW)

The Football Association of Wales (FAW) is the governing body of football in Wales and is responsible for promoting and developing the game at all levels from grass roots through to the professional game, including the Welsh Premier League and all International Teams.

1 Aug 2022
Contract - Fixed Term
Full Time
Closing date
15 Aug 2022


The FAW is committed to developing innovative approaches to increase formal and informal participation which are outcome focused. To support our growth ambitions, we are looking to appoint a Girls Engagement Officer on a 12-18month Fixed Term Contract, to support the delivery of girls football programmes across Wales.

The BE Football Engagement Coordinator will be responsible for managing and co-ordination of our recreational football programmes for teenage girls which includes our BE Football School programme.


  • Key project management and implementation responsibilities for our BE Football Schools programme (Secondary school girls’ participation and leadership programme)
  • Support the creation and development of a new teenage recreational offer for teenage girls and lead on the co-ordination and implementation of the programme upon launch
  • Support the marketing and communications department to activate The FAW’s Be Football marketing campaign to engage teenage girls with football opportunities (Secondary school girls’ participation and leadership programme)
  • Support the FAW to expand existing products and identify new approaches using evidence and insight to increase girls’ participation in football and support with the development of alternative, flexible and new offers which provide positive experiences to retain players.
  • Work with the FAW and other key stakeholders to establish a connected approach for long term engagement in football, including the development of an appropriate girls’ football pathway with club connections and inclusive competition frameworks.
  • Work with key partners to embed inspirational and engaging football opportunities across educational institutions to ensure integrated and equitable opportunities for all pupils.
  • Support the delivery of the women and girls’ strategy, ‘Our Wales: For HER’.
  • Play a key role across the sport to raise the profile, increase visibility, drive awareness and challenge perceptions.
  • Work with FAW international department to maximise opportunities with women’s international team to raise awareness and increase visibility of key initiatives and opportunities
  • Deliver a girls football festival ahead of the Adran Trophy Final and FAW Women’s Cup Final
  • Keep in touch with data trends, research and insight and engage experts where applicable to support the development and growth in football for girls.



  • Understanding and experience in the areas of girls’ participation or engagement in a physical activity context

Knowledge, Skills and Behaviours

  • Passion and drive to engage, increase and retain new audiences into football activity
  • Excellent attention to detail
  • Proven process and project management experience
  • Excellent communication and interpersonal skills
  • Ability to influence, motivate and get the best out of people
  • Proven stakeholder and partnership engagement skills
  • Highly resilient, self-motivated and self-directed
  • Modern IT competencies

The job description giving full details can be downloaded below:



The Football Association of Wales (FAW) is the governing body of football in Wales and is responsible for promoting and developing the game at all levels from grass roots through to the professional game, including the Welsh Premier League and all International Teams. Founded in 1876 the FAW is the third oldest Association in the World, founder members of FIFA and UEFA, and together with the other British Associations is one of the Board Members of the International Football Association Board (IFAB).

The FAW is governed by a Board of Directors made up of an Independent Chair, the CEO, two Independent Non-Executives, the four Officers of the FAW and three elected Members. The FAW Board is responsible to the Shareholders of the FAW called the FAW Council. The Council is made up of elected and nominated representatives from Welsh Football. The FAW Council, with the FAW Executive, manages football related activities through a series of committees. The CEO has the responsibility to manage the business and all staff employed by the FAW.

The FAW is a Limited Company responsible for the development of football in Wales.. With over 100 full time staff and operating in over 50 countries, it has doubled group turnover in the past 5 years to £20m per annum. Its main sources of income are through FIFA, UEFA, grants, sponsorship and TV revenue. The FAW was responsible for bringing the UEFA Champions League final 2017 to Wales; it was then largest sports event in the world in 2017, staged in the smallest city, hosted by the smallest Association and the smallest country since the competition’s creation.


It’s an incredibly exciting time to be part of the FAW, the organisation is moving forward with the Our Wales strategy focussing on all areas of the game including participation, grassroots facilities and our pathway for talented players in Wales. We aim to attract the best talent both on and off the pitch and to reward our staff we offer the following competitive benefits:

  • Modern office environment
  • Healthcare Cash Plan scheme
  • Employee social events
  • Two tickets to senior international matches
  • Opportunities to learn and develop
  • Flexibility of work location
  • Subsidised gym membership


The Football Association of Wales strives to become a leading employer that reflects the communities of Wales while creating an inclusive, diverse and supportive workplace for all employees. As an equal opportunities employer, we welcome applications women and individuals who identify as LGBTQ+, Black, Asian, and Mixed-Heritage backgrounds.

Further to this the FAW are actively seeking to increase diversity within our workforce and have established a guaranteed interview scheme. We are committed to ensuring we recruit the best people on the objective basis of their skills, ability and experience. We value the benefits of diversity at work and understand that diversity of perspective and experience can encourage respectful creativity, foster innovation and create opportunities for all.


We may offer a guaranteed interview to eligible applicants who wish to opt-in to this scheme.

To be eligible to apply via the Guaranteed Interview Scheme, you must either:

  • Consider yourself to have a disability that substantially affects your ability to do normal daily activities,


  • be from/part of an ethnic group who do not identify as White British/English/Welsh/Scottish/ Northern Irish.

To be guaranteed an interview under the scheme in your application you need to demonstrate that you meet the minimum qualifying criteria for the vacancy.

An application under the Guaranteed Interview Scheme is optional, therefore we require you to confirm you are eligible to apply and to confirm that you wish to opt into the scheme, by completing the application form found on the link below, this form also provides further information on the scheme.


[Please note this form may download directly to your device. Please check your downloads folder.]

The principles of fair and open competition will apply, and appointments will be made on merit.

Disclosure and Barring Service (DBS) Check

This role, due to its nature, duties, and responsibilities, will be subject to the successful applicant undergoing a check by the DBS.


  • Deadline for applicants is the close of business on Monday 15 August 2022. Applications received after this date will not be considered.
  • If the FAW receive a high number of applications we reserve the right to close the role early.
  • All applicants must have the right to work in the UK.
  • Interviews will take place week commencing 22 August 2022.
  • Applications must be supported by a letter detailing why the applicant is suitable for the role, and be accompanied with a current CV. Please also complete the equality & diversity monitoring form by clicking here.

Please click 'Apply Now' to send your application to our recruitment team Fclearly marking the subject of the email: BE Football Engagement Coordinator

Additional Information

Contract - Fixed Term
Full Time
Job Type
Salary information
from £18,500

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