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Content Producer, Competitions

The FA

The Football Association is the governing body of association football in England and the Crown Dependencies of Jersey, Guernsey and the Isle of Man.

25 May 2023
Contract - Fixed Term
Full Time
Closing date
11 Jun 2023

Are you a Content specialist who is able to create, engage and entertain audiences through best-in-class social content?

Look no further. We have an exciting opportunity available for a Content Producer on a fixed-term basis, who will plan, produce and lead content execution of our brand strategy related to the Emirates FA Cup and Vitality Women's FA Cup across owned and operated channels.

What will you be doing?

  • Work collaboratively with our in-house video creative team to plan and execute industry-leading social content – driving engagement and positive sentiment.
  • Remain up to date with new trends/behaviours on social media (primary focus on TikTok, YouTube and Instagram) and translate this into content campaigns throughout the season.
  • Create and own editorial content plans, working alongside a wide range of stakeholders, such as The FA's brand, communications, commercial teams and external agencies.
  • Daily management of The FA's social media channels, including analysis and optimisation of content to maximise reach, engagement, and community management.
  • Lead on the live delivery of content across events, matchdays, round weekends, media days, club/player shoots and cup finals.
  • Lead role in supporting and harnessing daily relationships with our external creative and content agencies.
  • Work collaboratively with our experienced in-house web team on editorial output and opportunities to drive users to owned platforms.
  • Identify and action opportunities to drive interest from our social media platforms to our OTT broadcast ecosystem, The FA Player, driving conversion and demonstrating the value of subscription service.
  • Analyse social insights on content, channel, and campaign performance, sharing learnings and continually adapting best practices with key stakeholders.
  • Integral member of various cross-functional working groups to provide content and social support with wider business objectives, particularly related to the growth of the FA Cup.
  • Represent the competitions team in related and regular in-house and external meetings.
  • Support our communications team with aligned and agreed external messaging.
  • Support our broadcast team with the delivery of value-adding propositions for domestic and international rightsholders.
  • Work collaboratively with The FA's commercial content team to deliver B2B output that engages and entertains audiences.

What are we looking for?

Essential for the role:

  • Strong evidence of creating engaging, entertaining and best-in-class social content.
  • Experience and knowledge of Gen Z and youth culture audiences and how they behave on social media.
  • Understands fandom communities in social media spaces.
  • Ability to produce and share short, medium, and long-term content plans.
  • Experience creating social media video content for Reels and TikTok.
  • Experience of working as part of a multi-functional team to achieve mutual aims and organisational objectives.
  • Seamless communication skills across online messaging tools and in person that align to the pace of live events.
  • A strong and natural storyteller with sound editorial judgement.
  • Thorough knowledge and passion of football.
  • Flexible approach to working hours and locations.

Beneficial to have:

  • Experience of working for a brand, media publisher or agency.
  • Journalism background and qualification.
  • Experience of paid social media advertising.
  • Proficient user of image-editing software (e.g. Adobe Photoshop).
  • Proficient user of video-editing software (e.g. Adobe Premiere).
  • Experience of cloud-based video-clipping software (e.g. Grabyo).
  • Experience of website CMS (e.g. Sitecore).
  • Previous experience in a professional sports' creative environment.

What's in it for you?

We are committed to ensuring everyone can flourish in their roles, to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George's Park in Staffordshire which is an exceptional setting to develop and inspire high-performing England teams and leaders.

We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:

  • Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season encouraging you to connect and learn with your colleagues and look after your mental health and wellbeing.
  • Free, nutritious lunches, at Wembley Stadium and St. George's Park.
  • Free private medical cover.
  • A contributory pension scheme.
  • An additional Thank You days leave, volunteering days as well as 25 days annual leave.
  • A hybrid working model offering flexibility on where you work.

How to Apply

Please click “Apply Now” to begin your application.

Additional Information

Contract - Fixed Term
Full Time
Job Type
Media & Digital
Pay Information

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