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Head of Retail & Licensing

Scottish Rugby

Scottish Rugby is the governing body for rugby union in Scotland. Based at BT Murrayfield Stadium in Edinburgh, we administer Scotland's international rugby teams, and Scotland's two professional clubs, Edinburgh Rugby and Glasgow Warriors.

13 May 2024
Closing date
23 May 2024

Job Purpose

To create an ambitious and exciting new future strategy for Scottish Rugby, Edinburgh Rugby, and
Glasgow Warriors retail, licensing and merchandising. Implement comprehensive plans to deliver
against agreed revenue/margin targets for Scottish Rugby and work closely with the commercial leads
of both Pro teams.

Key Accountabilities


• Develop and manage retail strategy with Macron to maximise kit exposure and revenue
• Manage relationship and liaise closely with the Macron account management team
• Ensure SLAs maintained at all times
• Work collaboratively with other Scottish Rugby stakeholders to grow the Macron account including enhanced D2C sales channels
• Develop annual plans including stretch targets and deliver against these
• Develop Scotland kit designs in line with brand strategy, ensuring critical paths met for seasonal kit launches, which developing additional ranges and kit drops

Retail & Licensing

• Develop a game changing licensing and merchandising strategy, to create branded products for global fan base, maximising revenue streams across Scottish Rugby and Pro teams
• Identify new brand partnership opportunities
• Liaison with all licensees to ensure all brand DNA and guidelines are adhered to
• Manage existing and new retail partners to maximise revenue, margin, and availability of Scottish Rugby apparel globally
• Utilise data analytics to gain insights to consumer behaviour, preferences and trends
• Analysis of sales, customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies that optimise consumer engagement and purchases
• Monitor and report on effectiveness of marketing campaigns and impact on sales / revenue of Scottish Rugby merchandise
• Manage the Scottish Rugby brand protection programme
• Ensure all relevant licensing documentation and records are maintained in line with legal

For more details around the role, please refer to the job description.

How to Apply

To apply for this role, please click ‘Apply Now’ to begin the online application

Applications close on 23rd May 2024

Additional Information

Job Type
Marketing & Communications
Rugby Union
Salary information
up to £50,000

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