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Brand & Campaign Manager

Red Bull Racing

Red Bull Racing, also simply known as Red Bull or RBR and currently competing as Oracle Red Bull Racing, is a Formula One racing team, racing under an Austrian licence and based in the United Kingdom.

8 May 2024
Full Time
Closing date
22 May 2024

For many fans of Formula One, the sport exists between lights and chequered flag on a Sunday afternoon. It begins and ends with the exploits of the drivers on the track. But this is merely the tip of the spear. The reality of modern F1 is that of a complex and intertwined operation, every part of which needs to perform near its limit if success is to be achieved. From the pit crew searching for the ultimate repeatable pit stop, to the inspiration of the designers, the application of engineers and the herculean efforts of an army of fabricators and machinists. Much of our success is thanks to the diversity of thought and spectrum of skill sets held within the team, our ability to recognise unique contributions from individual team members is just a part of why we love what we do.

Job Description

As our Brand & Campaign Manager within the Red Bull F1 Marketing team, you will play a pivotal role in shaping the team’s brand identity and driving strategic campaigns that resonate with fans worldwide.

Your main goal will be to elevate our brand above the competition, engage new fans, and create lasting loyalty.

We build our team and brand to finish above any competition while simultaneously allowing our fan base to sit in pole position when it comes to engaging campaigns.

Main responsibilities:

  • Brand Articulation and Differentiation: Clearly articulate all elements of the Red Bull F1 marketing brand positioning. Bring this to life across every part of the business, guiding how we express our core values through various marketing channels and fan touchpoints.
  • Strategic Campaign Development: Develop core campaign propositions that cut through and convert interest into fandom. Collaborate closely with agencies and functional leads to execute impactful brand campaigns.
  • Post-Campaign Analysis and Continuous Improvement: Conduct detailed post-campaign analysis across channels. Provide clear implications, recommendations, and learnings to relevant stakeholders.
  • Collaboration and Innovation: Define and execute key brand partnerships that boost commercial and licensing revenues, increase brand equity, and expand our reach.
  • Consumer Insights and Relationships: Elevate consumer insights about the brand. Commission actionable research to further develop the brand in specific markets.

Who we’re looking for:

  • Clear and demonstrable background of experience: You’ve worked in agencies or brands, making their brands the most admired in their sectors.
  • Brand Strategy: Proven track record in developing and managing brand strategy for customer-centric organizations.
  • Campaign Expertise: Experienced in conceptualizing and delivering campaigns in consumer businesses.
  • Digital Media Savvy: Comfortable navigating a fast-moving, commercial environment, with knowledge of digital media and video creative.
  • Passion for Sports: Some knowledge or affinity for sports or the sports industry.

Now from us - what you can expect to receive in return:

Not only is this a fantastic role, a good salary is just the start, there are many other benefits too such as our bonus scheme, private health care cover, life assurance scheme, workplace nursery, company contributed pension scheme, on site gym & fitness classes, food allowance, and a cycle to work scheme; but above all, the job satisfaction doesn’t get any better than the feeling of making a real contribution to the function of our Grand Prix cars.

How to Apply

To apply for this role, please click ‘Apply Now’ to begin the online application

Applications close on 22nd May 2024

Additional Information

Full Time
Job Type
Marketing & Communications
Media & Digital

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