About the role
LFC is developing its marketing technology and as a result are looking for a senior individual with extensive digital marketing, CRM and audience management experience to join our Marketing department as Senior Manager, Audience Management.
In this role you will lead and orchestrate the development of marketing fan journeys that grow the known fanbase and customer lifetime value for club products, services and our partners. Bringing together cross-business teams to oversee the enablement of fan journeys through marketing activity, content marketing, digital products, and marketing technology, informed by insights.
What will you be doing?
Who are we looking for?
To be successful you will have at least 5 years marketing experience in audience management, CRM (Customer Relationship Management) or related fields. You will have a deep familiarity with digital marketing (acquisition, retention, loyalty, cross-sell, up-sell), multichannel campaigns and the advertising ecosystem and a solid understanding of data collection, activation, and measurement concepts within the digital space. You will also have an understanding of e-commerce platforms and experience of marketing orchestration platforms.
You’ll have exceptional relationship management skills and thrive in a high paced environment. You will be able to identify new opportunities and channels to drive LFC fans onto LFC platforms and be able to build and own a plan for the audience management strategy to reach clearly defined KPIs. You will understand cross-device segmentation and embrace and drive the use of programmatic and marketing automation usage.
Why should you apply?
This is a full-time permanent role working 35 hours per week Monday to Friday. Your main base will be our Head Office in Liverpool City Centre which is close to local bars, shops and restaurants and has great views over the river Mersey.
To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and a contributory pension scheme.
You will have access to our benefits kit bag where you can get high street discounts, and a selection of benefit schemes you can join. There are opportunities to get involved with volunteering through our LFC Foundation to give back to the local community.
We aspire to be the most inclusive club in world football - providing fair and appropriate opportunities to as many people from different backgrounds as possible, being welcoming and meeting their needs as best we can. We are committed to hiring great people representative of a variety of backgrounds, perspectives, and skills, not just because it`s the right thing to do, but because we believe it makes our Club stronger. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.
Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.
How to Apply
Please click "Apply Now” to begin the online application process
Full Job description and Person Specification available here.