Junior Data Analyst
Lawn Tennis Association (LTA)
The Lawn Tennis Association is the national governing body of tennis in Great Britain, the Channel Islands and the Isle of Man.
- Posted
- 12 May 2022
- Status
- Full Time
- Location
- England
- Closing date
- 31 May 2022
This role is an exciting opportunity for an ambitious analyst to play a part in helping the LTA achieve its vision of ‘tennis opened up’, and through our work to make tennis relevant, accessible, welcoming and enjoyable, help us to ensure it is a sport that can be played by anyone, no matter their age, gender, background or ability.
The Junior Analyst will support the Insight Team and the wider Customer Strategy team to process, and analyse data required to generate actionable insight that will be used to maintain and develop strategies across the LTA’s products & programmes, Advantage membership scheme, personalised marketing communications and content aimed at engaging tennis fans and players alike. Data for this analysis is accessible from within the newly created single customer view housed within Salesforce.
The role requires an analyst with a solid statistical background and understanding with proven experience of both relational and non-relational database technologies and associated query languages. It would also be expected for this role to support the team in audience definition and creation, statistical modelling, campaign evaluations, A/B testing & design, reporting and data visualisation.
Key Accountabilities
- Delivering ad hoc and on-going data analysis to support the delivery of actionable insight generation for Customer Strategy development leveraging the LTA’s own 1st party data and other available data sources
- Lead on email campaign selections through Salesforce Tableau CRM to support the delivery of personalised 121 marketing communications that are used to engage and inform key audience groups including Advantage members, LTA major event ticket purchasers, coaches, venues and volunteers
- Support the Customer Strategy team in the identification of key target groups and personalisation opportunities amongst players and fans
- Lead the Customer Strategy team in carrying out experimental A/B testing design and hypothesis generation
- Advise and inform the definition of key KPIs and reporting
- Support on the evaluation of LTA products and programmes performance providing insight and supporting recommendations that look to nurture and increase engagement and drive development across the portfolio including LTA Youth and Padel
- Support the design and delivery of exploratory, deep dive insight aimed at answering broader business questions
- Champion the use and value of data driven insights throughout the business
In line with our values, we are looking for a talented and driven individual who can bring teamwork, passion, integrity and excellence to this role. If this is you, and you want to join our journey to open up tennis in Britain, then we look forward to receiving your application.
Download full job description and person specification
How to Apply
To apply please click 'Apply Now' and follow the application process.
Applications close on 31st May 2022