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Digital Experience Analyst

Lawn Tennis Association (LTA)

The Lawn Tennis Association is the national governing body of tennis in Great Britain, the Channel Islands and the Isle of Man.

28 Feb 2023
Full Time
Closing date
24 Mar 2023

About the role

The LTA’s vision is “Tennis Opened Up” and its mission is to make tennis Relevant, Accessible, Welcoming and Enjoyable. The Major Events and Digital Transformation (ME&DT) Team is responsible for the LTA’s Digital Transformation Programme and delivering International Tennis tournaments that drive visibility of tennis and engage new audiences.

The Digital Experience Analyst will play a key role in the ME&DT Team in optimising user journeys and driving continuous improvement across the LTA digital product suite, as well as developing and analysing user requirements. They will contribute across full product lifecycles, from initial creation of product vision through to ongoing backlog development, working alongside Product Owners/Managers, business stakeholders and end users to create best in class digital experiences.

Key Accountabilities

User Experience

  • Ensure a customer centric approach to requirements, regularly reviewing and identifying opportunities to improve the digital experience for users
  • Optimise and streamline processes and user journeys, illustrating design ideas using storyboards, user flows and sitemaps.
  • Create designs that align with user needs, preparing mock-ups and lo-fi wireframes to illustrate planned functionality that aligns to user needs for user/business feedback.
  • Champion consistency and best practice across the digital product suite, working with the digital product managers and teams to ensure customer needs are considered and integrated into product backlogs
  • Work with product managers to engage customer groups to gather input into digital requirements, validate change, and oversee user testing

Business Analysis

  • Provide Business Analysis support with regards to the implementation of a range of digital products.
  • Responsible for gathering, compiling, and collating information regarding business processes and/or systems, demonstrating detailed knowledge of core business processes.
  • Provide business analysis support (partnering) to project/products being managed by the business.
  • Lead business and development team(s) in the process of identifying and assessing business requirements, developing solutions aligned with business strategies.
  • Provide clear written and verbal communications to project team.
  • Create User EPICs, Features and User Stories as required.

Change and Stakeholder Management

  • Work with business functions to identify opportunities to enable the overall strategic vision, providing mentoring and assistance through the project lifecycle.
  • Develop, manage, and maintain strong internal and third-party supplier relationships to aid collaborative working.
  • Deliver clear written and verbal presentations as required to stakeholder groups, effectively setting, and managing business expectations.
  • Effectively transition new products and changes into business as usual, applying change management methodologies.
  • Provide support as necessary to the Digital Transformation Team

Our Benefits

What we can offer you

We are proud of the range of benefits we can provide:

  • Retail discounts from brands including Adidas, Dunlop, Crew Clothing, AMC & many more
  • 25 days of annual leave
  • Enhanced maternity, paternity, adoption, and shared parental leave
  • Free use of our Gym, Tennis & Padel courts and access to various sporting clubs upon joining
  • Priority access to our colleague ticket offers for all LTA Major Events, including Wimbledon
  • Eligible to participate in the LTA Annual Bonus Scheme, subject to meeting the set criteria in force at the time (depending on your role)
  • You will be eligible to receive life assurance cover up to the value of three times your basic annual salary (more depending on your role)
  • Private Healthcare cover
  • An Employee Assistance Programme that offers anonymous and confidential, emotional, and practical support 24/7 for you and your immediate family
  • Pension (up to 10% contribution from employer)
  • Cycle-to-Work scheme, eye care vouchers and season ticket loans
  • Free parking & bike racks at the National Tennis Centre, plus electric vehicle charging points
  • Staff lockers and discount on all food purchased at our Deuce Café
  • Social activities all year round which encourage you to get to know your fellow colleagues

Our Culture

The LTA, through its vision “Tennis Opened up”, is committed to creating a diverse environment where all colleagues feel included and a strong sense of belonging. We are proud to actively invite applications from all candidates who meet the essential criteria and can work in the UK. We commit that everyone will receive equal consideration for employment irrespective of your ethnicity, religion, sex, gender reassignment, sexual orientation, age, any disability, marital or civil partnership status, and pregnancy or maternity status.

The LTA Tennis Foundation is a new tennis charity that partners with brilliant people and organisations to improve lives through tennis. It shares the LTA’s vision of ‘Tennis Opened Up’, and it wants to use our sport to make a real difference to people across the whole country. All LTA colleagues have the chance to get involved with the LTA TF, with some directly involved in delivering and leading its work.

To truly deliver our vision of “Tennis Opened up”, we believe it is critical that the LTA plays our part in contributing to a healthier and more sustainable society. We want to grow tennis in Britain, but do so in a responsible way, protecting and supporting the environment and working with everyone in the sport to tackle our climate impacts. We are committed to ensuring a lasting future for tennis in Britain, and our Environmental Sustainability Plan sets out how we will do this.

How to Apply

Please click 'Apply Now' to begin the application process.

Additional Information

Full Time
Job Type
Media & Digital
Salary information
up to £38,000

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