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Data Analyst

Lawn Tennis Association (LTA)

The Lawn Tennis Association is the national governing body of tennis in Great Britain, the Channel Islands and the Isle of Man.

16 Mar 2023
Full Time
Closing date
31 Mar 2023

About the role

The LTA’s vision is “Tennis Opened Up” and its mission is to make tennis Relevant, Accessible, Welcoming and Enjoyable for all.

The Data Analyst will be part of the Insight Team, sitting within the Customer Strategy team, reporting into the Data Strategist.

The role requires an experienced data analyst with established analytical capabilities as well as proven leadership qualities. This individual will lead on delivering actionable customer insights from the newly implemented SCV database that will be used to inform customer strategy development.

They will also consult and support teams across the LTA, including but not restricted to, Customer Strategy, Participation and Major Events to help generate, illustrate, deliver and champion insights that will be used to grow tennis participation across the country.

In line with our values, we are looking for a talented and driven individual who can bring teamwork, passion, integrity and excellence to this role. If this is you, and you want to join our journey to open up tennis in Britain, then we look forward to receiving your application.

Key Accountabilities

  • Lead and drive the current and future analytical capabilities for the development of customer strategy (and where wider business LTA requirements exist)
  • Responsible for the definition and adoption of analytical best practices primarily within the Customer Strategy team but also an advocate for the LTA as a whole
  • Proactively identifying opportunities and delivering enhancements to the current analytical capabilities (Specifically within Salesforce Analytics Studio/Tableau CRM)
  • Build and maintain working relationships with stakeholders and where necessary suppliers
  • Lead on and own the design, delivery and democratisation of strategic analysis projects and resulting insights that are required to deliver against the LTAs core business objectives; bringing new people into tennis and increasing participation. With a focus on predicative analytics looking to drive next best action(s) and increased engagement with customers
  • Day to day maintenance of specific underlying data flows (transformations), extensions and objects within Salesforce (Tableau CRM and Marketing cloud)

Essential criteria

  • Significant data analysis experience ideally with exposure to the Salesforce Marketing modules Tableau CRM & Marketing cloud
  • Extensive experience in an omnichannel marketing environment working with complex data
  • Demonstrable experience of steering, design and delivery of data analytics projects and strategy
  • Excellent working knowledge of database technologies including relational and non-relational databases and associated query languages (with proven SQL or SAQL skills).
  • Proven experience of gathering and scoping requirements for a variety of analytical projects
  • A background in modelling, segmentation and statistical analysis, including the delivery of actionable insights, in a marketing environment
  • Building and managing strong relationships with key stakeholders
  • Strong grounding in statistics and programming with Python or R is essential, as well as skills using SQL
  • Educated to degree level in a numerate subject; Mathematics, Statistics, Engineering, Physics, Chemistry, Economics, Machine Learning, Computer Science etc.

Desirable criteria

  • Machine learning techniques and experience of utilising modern approaches to omnichannel marketing analysis techniques
  • Experience of colleague mentoring, involving development of core skills
  • Knowledge of one of PowerBI or QlikView

Our Culture

The LTA, through its vision “Tennis Opened up”, is committed to creating a diverse environment where all colleagues feel included and a strong sense of belonging. We are proud to actively invite applications from all candidates who meet the essential criteria and can work in the UK. We commit that everyone will receive equal consideration for employment irrespective of your ethnicity, religion, sex, gender reassignment, sexual orientation, age, any disability, marital or civil partnership status, and pregnancy or maternity status.

The LTA Tennis Foundation is a new tennis charity that partners with brilliant people and organisations to improve lives through tennis. It shares the LTA’s vision of ‘Tennis Opened Up’, and it wants to use our sport to make a real difference to people across the whole country. All LTA colleagues have the chance to get involved with the LTA TF, with some directly involved in delivering and leading its work.

To truly deliver our vision of “Tennis Opened up”, we believe it is critical that the LTA plays our part in contributing to a healthier and more sustainable society. We want to grow tennis in Britain, but do so in a responsible way, protecting and supporting the environment and working with everyone in the sport to tackle our climate impacts. We are committed to ensuring a lasting future for tennis in Britain, and our Environmental Sustainability Plan sets out how we will do this.

Find out more here

  • Life at the LTA

How to Apply

Please click 'Apply Now' to begin the application process.

Additional Information

Full Time
Job Type
Sports Technology

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