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Data Analyst
Lawn Tennis Association
The Lawn Tennis Association is the national governing body of tennis in Great Britain, the Channel Islands and the Isle of Man.
Job Posted- 6 Jan 2025
Status- Full Time
Location- England
Closing date- 26 Jan 2025
The role requires an experienced data analyst with established analytical capabilities as well as proven leadership qualities. This individual will lead on delivering actionable customer insights from 1st party data housed within the LTA’s central database.
They will also consult and support teams across the LTA, including but not restricted to, Customer Strategy & Marketing, Tennis Development, Ticketing & Major Events to help generate, illustrate, deliver and
champion data insights that will be used to grow tennis participation across the country.
Key Accountabilities
• Lead on and own the design, delivery, and democratisation of strategic analysis projects and resulting
insights that are required to deliver against the LTAs core business objectives, bringing new people
into tennis and increasing participation.
• Day-to-day maintenance of specific underlying data flows (transformations), extensions and datasets
within Salesforce CRM Analytics.
• Lead on the application of predictive statistical models or machine learning techniques to forecast
future trends or business outcomes.
• Delivery of appropriate data visualisations (self-serve dashboards) when required.
• Responsible for the definition and adoption of analytical best practices primarily within the Customer
Strategy and Marketing team but also an advocate for the LTA as a whole.
• Proactively identifying opportunities and delivering enhancements to the current analytical capabilities
and outputs (specifically within Salesforce CRM Analytics).
• Build and maintain working relationships with stakeholders and where necessary suppliers.
How to Apply
Please click “Apply Now” to begin your application.
Click here for the full Job Description and Person Specification.