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The Lawn Tennis Association is the national governing body of tennis in Great Britain, the Channel Islands and the Isle of Man.
About the Role
Our vision is ‘Tennis Opened Up’, and our mission is to transform communities through tennis, focusing on three areas – making tennis welcoming, enjoyable and inspiring to everyone. The Marketing and Customer Strategy team exists to broaden the relevance and increase the visibility of tennis & padel, all year round, in order to grow participation and fan engagement.
It seeks to do this by:
• Developing and executing a new fit for purpose brand for tennis.
• Building content and communications that increase levels of fan engagement, drive new participation, and win back lapsed players.
• Delivering a brand partner strategy to develop and maximise our assets. The Content Producer reports to the Content Manager. We are building a Marketing Team that will deliver work enviable of any sport governing body. As a creative thinker, the post holder will need to be confident in delivering engaging and compelling video content for a range of target audiences (D2C and B2B).
This role will require experience in idea generation, multi-platform content production, and teamwork.
Key Accountabilities
• Delivery of a wide range of video productions, from ‘run and gun’ shoots to large scale set-ups and be able to get the best results from every budget and scenario. You also have experience filming your own content, be familiar with the tools and equipment required to achieve your vision (including audio & lighting) and working closely with athletes.
• Generation of original content ideas that will resonate with tennis fans and non-tennis fans, particularly younger audience (13- 30 years).
• Support the Social Media team to measure performance of content against key KPI’s, reporting back to optimise production and output of our content.
• Creatively adept from script writing to planning large-scale shoots, able to deliver both fun and emotional content equally, with a good understanding of what is appropriate for the platforms you are delivering content for.
• Create in an ever-changing live, international, dynamic sporting environment with short timeframes and fit your brief accordingly.
• Help oversee live streaming production, where required.
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How to Apply
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