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Assistant CRM Manager

Lawn Tennis Association

The Lawn Tennis Association is the national governing body of tennis in Great Britain, the Channel Islands and the Isle of Man.

9 Feb 2024
Full Time
Closing date
25 Feb 2024

About the Role

The LTA’s vision is ‘Tennis Opened Up’ and its mission is to make tennis Relevant, Accessible, Welcoming and Enjoyable for all.

The Customer Strategy and Marketing department are looking for a customer lifecycle specialist to take on a brand-new role that will accelerate our automated communication capabilities that enhance the customer experience in tennis and padel.

Automation and personalisation are key pillars of our Customer Engagement Strategies, these are delivered by a skilled team that maximises the functionality within Salesforce Marketing Cloud. The Customer Engagement team has enhanced business performance and as a result, requires an experienced lifecycle specialist to join the team and drive forward automated communications and personalised experiences across email, web, and mobile applications (launching in 2024).

Key Accountabilities

As the Assistant Customer Lifecycle Manager, you will play a pivotal role in creating first class customer communications across a variety of channels that maximise audience engagement.

You will:

  • Develop, test, and optimise highly personalised automated communications to engage, inform and convert both B2C and B2B audiences.
  • Collaborate closely with Customer Strategy and Marketing specialists plus, Digital Transformation, Technology, Programme specialists and external Digital agencies to create automated communications and personalised experiences.
  • Leverage zero- and first-party data and enrich with customer research and insight to deliver cohesive messaging and brand/proposition alignment.
  • Support the current implementation of Marketing Cloud Personalisation and the transition to cross channel adoption.
  • Be at the forefront of developing new mobile journeys as we look to roll out our mobile application strategy in 2024 and beyond.
  • Utilise advanced tools to analyse customer behaviours, refine strategies and report key insights to stakeholders.
  • Ensure all communications are accurate, compelling, and compliant with legal and brand standards.
  • Build on existing foundations and optimise our existing customer experience through the adoption of new channels and availability of new data.

Download full job description and person specification

How to Apply

To apply for this role, please click 'Apply Now' to begin the online application.

Applications close on 25th February 2024

Additional Information

Full Time
Job Type
Marketing & Communications
Salary information
up to £40,000

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